Fulfill your digital potential

BUSINESS DATA STRATEGY
FORUM

Date & time

September 20th 2019 | 13.00 – 18.00

Location

Google Sweden

Kungsbron 2, 111 22 Stockholm, Sweden

Business Data Strategy Forum

Key take aways from the event:

Orchestrating Business Data

For an organisation to grow and lead in today’s online digital economy, data is the organisation’s lifeblood. Data is no longer for static monthly reports, it needs to be accessible and activated. This event is for the ambitious senior business professional whose goal is to take the organisation to the next level. The discussions will explore and start to identify the full potential of your current status with data.

Case Study: Bonnier Publications

The team at IIH Nordic will demonstrate how they partnered with Bonnier Publications Denmark in assisting with combining the multiple data sources to optimise their marketing spend.
Combining web data, social media, Google ads data and their own customer data, Bonnier can now optimise how they service their customers through advertising resulting in increased conversions, sales and a reduction in marketing spending.

The event will be held in English.

  • Assist in developing your case for

    • Data integration, quality and accessibility as key ingrediants to achieve solid returns on data
  • Meet with

    • Industry peers who have similar challenges
    • Technology and data specialists from IIH Nordic and Google
  • Take home

    • Information and inspiration on Data Strategy hosted in a cloud platform
    • An understanding of the benefits of integrating online and offline data
    • An overview of machine learning and artificial intelligence and how it can be applied to business and marketing

Program

13.00 – 13.30  Registration

13.30 – 14.00  Welcome / Interactive Introductions & Industry Insights

14.00 – 14.45  Cloud for Marketing and Business                                                                            – Steen Rasmussen, IIH Nordic

14.45 – 15.15   Short Break

15.15 – 16.00   Bonnier Case Study: The Insider’s Story                                                                 – Héctor Martínez, IIH Nordic

16.00 – 16.10   Evaluations

16.10 – 16.30   Industry Trends – Local to Global – Cloud

16.30 – 18.00   Drinks and Canapes – Friday Drinks

This event is for

You are a senior business professional or manager, who works with data on a daily basis and are responsible for your organisation’s optimal use of data. You are an ambitious senior or manager, who is eager to learn about how your organisation can make use of its full marketing potential using the Cloud to collect, store and process crucial data.

You are looking for tools, cases or insights that can be inspirational or useful in your daily work. At the event you will hear about how to be better at making use of your organisation’s available data and by that being even better at customizing to your customers’ needs.

Topics covered at the event

Data storage and processing in the cloud has empowered businesses to be more agile and flexible, enabling companies to focus on their core expertise rather than investing in the cost and the skills required to maintain local servers. This executive briefing with IIH Nordic and Google will consist of insightful talks from experienced experts & interactive discussions. IIH Nordic will address data integration, quality and accessibility as the key ingredients needed to achieve solid returns on data as well as focusing on business in the cloud.

Steen Rasmussen

Steen Rasmussen

Co-Founder & Senior Partner, IIH Nordic

Steen is one of Denmark’s most recognized digital analysts and an international speaker acknowledged as a leading expert on the subject. With more than 15 years of practical experience in online optimization of websites, usability and web analytics he has specialized in online measurement, method development, ease of use and commercialization. He has previously been nominated as “Practitioner of the Year” as well as one of the world’s leading analysts by the Digital Analytics Association for three years in a row.

Héctor Martínez

Héctor Martínez

Machine Learning Specialist, IIH Nordic

Héctor works as an analyst and developer specialized in AI and Cloud technologies. He is dedicated to assist businesses on making a better use of data by developing automation, visualisation and prediction tools. Héctor has worked with machine learning and game data since 2010 and has increased his specialities in web analytics data when he joined IIH Nordic in 2017.

Héctor is a core member of the Bonnier solution that IIH Nordic has developed. He will walk through how the complete suite of Google products were implemented into the Bonnier business and marketing technology stack.

Host: Jomar Reyes

Host: Jomar Reyes

Senior Business Strategist & Head of Events & Partner Relations, IIH Nordic

Jomar is responsible for serving IIH’s community of marketer’s, business professionals and product specialists with events, workshops and courses. He also works with developing and implementing digital business strategies with selected clients, using the latest martech tools.

Date & time

September 20th 2019 | 13.00 – 18.00

Location

Google Sweden

Kungsbron 2, 111 22 Stockholm, Sweden