Orchestrating Business Data
For an organisation to grow and lead in today’s online digital economy, data is the organisation’s lifeblood. Data is no longer for static monthly reports, it needs to be accessible and activated. This event is for the ambitious senior business professional whose goal is to take the organisation to the next level. The discussions will explore and start to identify the full potential of your current status with data.
Case Study: Bonnier Publications
The team at IIH Nordic will demonstrate how they partnered with Bonnier Publications Denmark in assisting with combining the multiple data sources to optimise their marketing spend.
Combining web data, social media, Google ads data and their own customer data, Bonnier can now optimise how they service their customers through advertising resulting in increased conversions, sales and a reduction in marketing spending.
The event will be held in English.