For the first time in Europe
You will get a chance to join this certified Masterclass to take your Google Analytics skills to the next level and explore how your organization can take analytics use a step further.
With more than 6 years of experience as the product owner and analytics Advocate for Google Analytics at Google HQ in Mountain View, Krista Seiden has more experience in the platform than most analysts will build in a lifetime.
What lies beneath
For many users, Google Analytics is a simple tool that just offers users a basic understanding of what happens on their website and with traffic, but for the expert user, there is so much more value, insight and potential. Since the launch of Google Analytics, the opportunities have continuously expanded and, today, the average user only uses between 10 and 20 % of all the elements available. This means that Google Analytics offers most organizations a significant increase in value if we go beyond scratching the surface and dive deeper into the system. This masterclass seeks to draw back the curtains and inspire participants to take their use of analytics to the next level.