Date & time
October 30th 2019 | 10.30 – 15.10
Location
IIH Nordic
Artillerivej 86, 2300 Copenhagen S
Denmark
Price
2,500 kr. Early Bird Excl. VAT (ends Oct. 17, 2019)
3,500 kr. Excl. VAT
Includes Lunch and certificate
Fulfill your digital potential
GOOGLE ANALYTICS
BEYOND THE ORDINARY
Masterclass with Krista Seiden (USA)
Early Bird Price ends 17th Oct
Google Analytics Beyond the Ordinary
For the first time in Europe
You will get a chance to join this certified Masterclass to take your Google Analytics skills to the next level and explore how your organization can take analytics use a step further.
With more than 6 years of experience as the product owner and analytics Advocate for Google Analytics at Google HQ in Mountain View, Krista Seiden has more experience in the platform than most analysts will build in a lifetime.
What lies beneath
For many users, Google Analytics is a simple tool that just offers users a basic understanding of what happens on their website and with traffic, but for the expert user, there is so much more value, insight and potential. Since the launch of Google Analytics, the opportunities have continuously expanded and, today, the average user only uses between 10 and 20 % of all the elements available. This means that Google Analytics offers most organizations a significant increase in value if we go beyond scratching the surface and dive deeper into the system. This masterclass seeks to draw back the curtains and inspire participants to take their use of analytics to the next level.
If it ain’t broken, please fix it
During the session, participants will get a chance to work with their own data to establish an understanding of what they can learn from the current data and why, where and how the data can be enhanced, improved and enriched to create an analytics setup that provides the organization with the operational answers it needs to optimize digital activities. To conclude, we will also raise the bar and look forward towards Firebase Analytics, the next version of Google Analytics.
The event will be held in English.
Masterclass Workshop
This half day workshop delivers a direct interactive learning forum with Krista Seiden and Google Analytics. Any search for “Google Analytics” will sooner or later mean a search for Kristia Seiden. For the last 6½ years Krista has been one of the main faces and minds at Google and the lead Advocate for Google Analytics.
As one of the lead trainers from Google in Google Analytics, Krista offers an exceptional understanding of the tools and functionality available and how to use them to take your business to the next level.
*After the masterclass you will receive a certificate of completion available to share and use on LinkedIn afterwards. (Note that this is not certification from Google, but this course can also be used as preparation for the official Google Analytics Certification).
Workshop Trainer
Krista Seiden (USA)
Founder & Principal Consultant, KS Digital
IIH NordicFounder & Principal Consultant, KS Digital
Krista Seiden is a digital analytics consultant, helping businesses make the most of their investments in digital marketing and analytics. Previously, Krista was VP, Product Marketing & Growth at Quantcast. Prior to that, she was at Google for nearly 7 years, where she led Product Management efforts across the Google Marketing Platform and served as the external evangelist for the Google Analytics suite of products. Krista is a keynote speaker, practitioner, writer on Analytics and Optimization, and passionate supporter of #WomenInAnalytics. You can follow her blog at www.kristaseiden.com and on twitter @kristaseiden.
