Big Brands and Social Media
2020 and Beyond

Morning Brief
Tuesday 5th of November 2019 8.30 - 11.30

Review: Big Brands and Social Media – 2020 and Beyond

On Tuesday the 5th of November, IIH Nordic invited participants to a Social Media update (Big Brands and Social Media – 2020 and beyond), at our headquarters on Islands Brygge in Copenhagen. We welcomed guest speaker Andreas Füchsel from Post Office Social and, together with our own Ida Madsen and Anine Arnild, they shared the latest insights and strategies that companies need to think about when it comes to their own social media strategies in 2020 and beyond.

About the Event

Social Media Morning Brief

Social media is now a major communications & marketing channel for brands with its customers and beyond. With Social Media being one of the newest channels, big brands have greater potential to get the most out of using social media.

IIH Nordic’s Social Media update (Big Brands and Social Media – 2020 and beyond) features the latest insights and strategies that companies need to think about.

Guest Speaker: Andreas Füchsel

In his talk, Andreas Füchsel, Post Office Social, will dive into the case studies of some of Denmark’s biggest retailers and multi-location companies to understand the potential of being hyper local on social media. His talk will cover experiences of including local staff in content creation and present actionable content advice, applicable to all businesses.

Speakers

Anine Arnild

Anine Arnild

Paid Social Specialist, IIH Nordic

Paid Social Specialist, IIH Nordic

For the last 8 years, Anine has helped companies like Hewlett Packard, Arla, Danske Bank, Q8 and Djøf to get success with social media. Anine is specialized in paid distribution content with a focus on targeting of messages and the selection of target groups. She also works with crisis handling, content creation and customer service, always with a strategic focus.

Ida Madsen

Ida Madsen

Senior Specialist: Content, SEO & CRO

Senior Specialist: Content, SEO & CRO

Ida works daily to provide visibility on the web for a large number of Danish companies through efficient search engine optimization and good content. Her focus is on optimizing the customer’s business based on good business understanding and sharp analysis.

Andreas Füchsel

Andreas Füchsel

Co-Founder, Post Office Social

Co-Founder, Post Office Social

Andreas Füchsel is one of the Co-founders of Post Office Social. Andreas has a background as a creative strategist in advertising and has launched a number of startups. In Post Office he has worked with clients such as Carlsberg, Matas, Toyota, SATS, Salling Group and many more, helping them go hyper local in order to achieve their full potential on social media.

Interested in more IIH Nordic events?

Details and a look back at the program…

Date and Time
November 5th, 2019
8.30 – 11.30
This event is over

Location
IIH Nordic
Artillerivej 86
Copenhagen S
Denmark

08.30 – 09.00  Registration

09.00 – 09.15  Welcome / Interactive Introductions & Industry Insights

09.15 – 09.45  Conversations and Content that Attract Your Audience – Ida Madsen, Senior Specialist: Content, SEO & CRO, IIH Nordic

09.45 – 10.15   Social Media Advertising Strategies – Anine Arnild, Paid Social Specialist, IIH Nordic

10.15 – 10.30   Break

10.30 – 11.00   Going Hyper Local – Andreas Füchsel, Co-Founder, Post Office Social

11.00 – 11.10   Q&A

11.10 – 11.20   Peer to Peer & Coffee

11.20 – 11.30   Thank you for today