Big Brands and Social Media
2020 and Beyond

Morning Brief
Tuesday 5th of November 2019 8.30 - 11.30

Date & time

November 5th 2019 | 08.30 – 11.30

Location

IIH Nordic

Artillerivej 86, 2300 Copenhagen S

Denmark

Big Brands and Social Media – 2020 and Beyond

Key take aways from the event:

Social Media Morning Brief

Social media is now a major communications & marketing channel for brands with its customers and beyond. With Social Media being one of the newest channels, big brands have greater potential to get the most out of using social media.

IIH Nordic’s Social Media update (Big Brands and Social Media – 2020 and beyond) features the latest insights and strategies that companies need to think about.

Guest Speaker: Andreas Füchsel

In his talk, Andreas Füchsel, Post Office Social, will dive into the case studies of some of Denmark’s biggest retailers and multi-location companies to understand the potential of being hyper local on social media. His talk will cover experiences of including local staff in content creation and present actionable content advice, applicable to all businesses.

The event will be held in English.

  • Assist in developing your case for

    • Your social media strategy in 2020
    • Improve your brand reach and results from social media
  • Meet with

    • Industry peers who have similar challenges
    • Technology and data specialists from IIH Nordic and Post Office Social
  • Take home

    • Information and inspiration on social media for Enterprise
    • An understanding of the benefits of marketing on social media
    • Growing your brand’s community on social media

Program

08.30 – 09.00  Registration

09.00 – 09.15  Welcome / Interactive Introductions & Industry Insights

09.15 – 09.45   Social Traffic Optimisation: Conversations and content that attract your audience – Ida Madsen, Senior Specialist: Content, CEO & CRO, IIH Nordic

09.45 – 10.15   Social Media Advertising Strategies – Anine Arnild, Paid Social Specialist, IIH Nordic

10.15 – 10.30   Break

10.30 – 11.00   Going Hyper Local – Andreas Füchsel, Co-Founder, Post Office Social

11.00 – 11.10   Q&A

11.10 – 11.20   Peer to Peer & Coffee

11.20 – 11.30   Thank you for today

This event is for

This event is for professionals who work with marketing and communications from large brands and companies, who are  looking for better ways to utilise the latest strengths of social media. You may be managing the social media channels of your company, the overall marketing strategy or you need your product or service have a greater audience and engagement through Social Media.

Topics covered at the event

  • Social media for Enterprise
  • Social etiquette for brands
  • Social strategy in 2020
  • Influencer marketing angle
  • Content strategy for Social Media
  • Advertising on Social Media
  • Paid media, distribution, target group and delivering right messages – Still an issue for many companies
  • Social media content and community
  • Store by store social media

Speakers

Anine Arnild

Anine Arnild

Paid Social Specialist, IIH Nordic

Paid Social Specialist, IIH Nordic

For the last 8 years, Anine has helped companies like Hewlett Packard, Arla, Danske Bank, Q8 and Djøf to get success with social media. Anine is specialized in paid distribution content with a focus on targeting of messages and the selection of target groups. She also works with crisis handling, content creation and customer service, always with a strategic focus.

Ida Madsen

Ida Madsen

Senior Specialist: Content, SEO & CRO

Senior Specialist: Content, SEO & CRO

Ida works daily to provide visibility on the web for a large number of Danish companies through efficient search engine optimization and good content. Her focus is on optimizing the customer’s business based on good business understanding and sharp analysis.

Andreas Füchsel

Andreas Füchsel

Co-Founder, Post Office Social

Co-Founder, Post Office Social

Andreas Füchsel is one of the Co-founders of Post Office Social. Andreas has a background as a creative strategist in advertising and has launched a number of startups. In Post Office he has worked with clients such as Carlsberg, Matas, Toyota, SATS, Salling Group and many more, helping them go hyper local in order to achieve their full potential on social media.

Host: Jomar Reyes

Host: Jomar Reyes

Senior Business Strategist & Head of Events & Partner Relations, IIH Nordic

Senior Business Strategist & Head of Events & Partner Relations, IIH Nordic

Jomar is responsible for serving IIH’s community of marketer’s, business professionals and product specialists with events, workshops and courses. He also works with developing and implementing digital business strategies with selected clients, using the latest martech tools.

Date & time

November 5th 2019 | 08.30 – 11.30

Location

IIH Nordic

Artillerivej 86, 2300 Copenhagen S

Denmark