An Update on
SEO trends in 2020

Morning Brief January 22, 2020

Date & Time

22 January 2020 | 08:30 – 11:30

Location

IIH Nordic, Artillerivej 86 1. sal, 2300 Copenhagen S

An Update on SEO trends in 2020

Get ahead with SEO in 2020

Begin the new year by being fully updated on the SEO trends that will characterize 2020.

At the first Morning Brief of 2020 on January 22, 2020 hosted by IIH Nordic, the attendees were updated on SEO trends for the next year in just a few hours. IIH’s own SEO experts shared their knowledge and expertise in the field and what one MUST know within SEO in 2020.

Among other things, the topics touched upon how to best demonstrate the value of SEO efforts, what is most important to control and what significance Google’s latest B.E.R.T update has for SEO work.

This Morning Brief was in Danish.

Key themes covered are:

    • What is a MUST to know in 2020
    • The importance of Google’s latest B.E.R.T update
    • How machine learning and AI will impact SEO in the future
    • The great value of SEO and how it is best made visible
    • Why SEO is still one of the most important things in online marketing in 2020

Agenda

08:30 Registration

09:00 Opening Welcome
Jomar Reyes, IIH Nordic

09:20 An update on SEO trends
Christian Doeleman-Lassen, Head of SEO & CRO, IIH Nordic

09:50 Break

10:00 An update on SEO trends
Christian Jespersen, SEO specialist, IIH Nordic

10:30 An update on SEO trends
Severin Hygum, Senior SEO specialist, IIH Nordic

11:00 Closing remarks, Q&A talk and final coffee

11:30 Thank you for today

This event is for…

This event is for you, who work with SEO on a daily basis in the company. You may have a lot of experience you want further develop, or you may be new to SEO and want to bring valuable insights to your business.

Regardless of your experience, you are working to generate as many visitors as possible on your site and to reach the top of the search engines.

Speakers

Christian Doeleman-Lassen

Christian Doeleman-Lassen

Head of SEO & CRO

Christian Doeleman-Lassen, IIH Nordic

Christian is the Head of SEO & CRO at IIH Nordic and on a daily basis he leads a team of specialists, who generates online results for some of Scandinavias biggest and most interesting companies. He is a SEO Specialist with more than 15 years of experience within search engine optimization and online marketing. Originally Christian has a master in economics, but passion for digital marketing, optimization and analysis has lead him into the world of digital marketing and IIH Nordic. He has certificates in Searchmetrics, Google Analytics and Google AdWords.

Christian Jespersen

Christian Jespersen

SEO Specialist

Christian Jespersen, IIH Nordic

Christian has been a part of IIH’s experienced SEO team for six months and brings a lot of experience with him. He is experienced both within SEO, copywriting, content writing and several other disciplines in online marketing. Christian also has a lot of knowledge about games and the gaming industry.

Severin Hygum

Severin Hygum

Senior SEO Specialist

Severin Hygum, IIH Nordic

Severin is a Senior SEO Specialist at IIH Nordic and holds a Master’s degree from the IT University of Copenhagen. He has been a part of the SEO team at IIH since 2017, and has several years of experience in managing projects in SEO for larger enterprises.

Your hosts

Christian Doeleman-Lassen

Christian Doeleman-Lassen

Head of SEO & CRO, IIH Nordic

Christian Doeleman-Lassen

Christian is the Head of SEO & CRO at IIH nordic and on a daily basis he leads a team of specialists, who generates online results for some of Scandinavias biggest and most interesting companies. He is a SEO specialist with more than 15 years of experience within search engine optimization and online marketing.

Jomar Reyes

Jomar Reyes

Head of Events & Partner Relations, IIH Nordic

Jomar Reyes

Jomar is responsible for serving IIH’s community of marketer’s, business professionals and product specialists with events, workshops and courses. He also works with developing and implementing digital business strategies with selected clients, using the latest martech tools.