BUSINESS DATA STRATEGY
FORUM

Date & time

March 10th, 2020 | 08.30 – 12.00

Location

Google Sweden

Kungsbron 2, 111 22 Stockholm

Sweden

Business Data Strategy Forum

Marketing is Changing Again

With the power of cloud, marketing is changing its function from a series of channels to a full integrated part of the business process… with a mind of its own.

By integrating your marketing data in Google Cloud, you add the power of intelligence and prediction to your digital activities.

Orchestrating Business Data

For an organisation to grow and lead in today’s online digital economy, data is the organisation’s lifeblood. Data is no longer for static monthly reports, it needs to be accessible and activated. This event is for the ambitious senior business professional whose goal is to take the organisation to the next level. The presentations will explore and start to identify the full potential of your current data and where it could take your business.

Case Study: Bonnier Publications

Nominated as one of the best Cloud for Marketing Cases in the world for combining web data, social media, Google ads data and their own customer data, Bonnier can now optimise how they service their customers through advertising resulting in increased conversions, increased sales and a reduction in marketing spending.

Get the inside story on how it was done in only 6 months.

The event will be held in English.

This event is targeted for companies and brands looking to work with data and machine learning solutions for marketing. IIH Nordic reserves the right to cancel tickets for those that do not qualify.

Key take aways from the event:

  • Assist in developing your case for

    • Data integration, quality and accessibility as key ingrediants to achieve solid returns on data
  • Meet with

    • Industry peers who have similar challenges
    • Technology and data specialists from IIH Nordic and Google
  • Take home

    • Information and inspiration on Data Strategy hosted in a cloud platform
    • An understanding of the benefits of integrating online and offline data
    • An overview of machine learning and artificial intelligence and how it can be applied to business and marketing

Program

08.30 – 09.00  Registration

09.00 – 09.10  Welcome & Introductions

09.10 – 09.50  Cloud for Marketing and Business – Steen Rasmussen, IIH Nordic

09.50 – 10.10   Short Break

10.10 – 10.50   Case study to be announced

10.50 – 11.30   Bonnier Predictive Marketing: The Insider’s Story

11.30 – 11.40  End of the road

11.40 – 12.00  Networking & Coffee

Check out our last trip to Stockholm on September 20th, 2019!

Speakers

Steen Rasmussen

Steen Rasmussen

Co-Founder & Senior Partner, IIH Nordic

Steen is one of Denmark’s most recognized digital analysts and an international speaker acknowledged as a leading expert on the subject. With more than 15 years of practical experience in online optimization of websites, usability and web analytics he has specialized in online measurement, method development, ease of use and commercialization. He has previously been nominated as “Practitioner of the Year” as well as one of the world’s leading analysts by the Digital Analytics Association for three years in a row.

Host: Jomar Reyes

Host: Jomar Reyes

Senior Business Strategist & Head of Events & Partner Relations, IIH Nordic

Jomar is responsible for serving IIH’s community of marketer’s, business professionals and product specialists with events, workshops and courses. He also works with developing and implementing digital business strategies with selected clients, using the latest martech tools.

Date & time

March 10th, 2020 | 08.30 – 12.00

Location

Google Sweden

Kungsbron 2, 111 22 Stockholm

Sweden