Marketing is Changing Again
With the power of cloud, marketing is changing its function from a series of channels to a full integrated part of the business process… with a mind of its own.
By integrating your marketing data in Google Cloud, you add the power of intelligence and prediction to your digital activities.
Orchestrating Business Data
For an organisation to grow and lead in today’s online digital economy, data is the organisation’s lifeblood. Data is no longer for static monthly reports, it needs to be accessible and activated. This event is for the ambitious senior business professional whose goal is to take the organisation to the next level. The presentations will explore and start to identify the full potential of your current data and where it could take your business.
Case Study: Bonnier Publications
Nominated as one of the best Cloud for Marketing Cases in the world for combining web data, social media, Google ads data and their own customer data, Bonnier can now optimise how they service their customers through advertising resulting in increased conversions, increased sales and a reduction in marketing spending.
Get the inside story on how it was done in only 6 months.
The event will be held in English.
This event is targeted for companies and brands looking to work with data and machine learning solutions for marketing. IIH Nordic reserves the right to cancel tickets for those that do not qualify.