Simo Ahava's thoughts on why data doesn’t tell you anything

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Simo Ahava – husband, father and analyst superstar – will explain to you why your data might be meaningless – and how to change it.In the lead up to the Google Tag Management Masterclass Josefine Rasmussen, good friend of the 'house'…

How to work with digital analytics after GDPR

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GDPR could be the biggest ever change in digital analytics - it potentially destroys an entire ecosystem of martech and result in massive fines for leading companies who ignore it.This blog post is for anyone who is working with digital…