

GTM Server-Side Tagging - Better Data & More Control
Google Analytics, Tag Management Systems, Web Analytics
Google introduces App + Web tracking for ecommerce
Google Analytics, Google Analytics App+Web, Web Analytics
IIH Nordic receives International Recognition from the World’s largest Analytics Association as the only Danish Agency
Web Analytics
Simo Ahava's thoughts on why data doesn’t tell you anything
Tag Management Systems, Web AnalyticsSimo Ahava – husband, father and analyst superstar – will explain to you why your data might be meaningless – and how to change it.In the lead up to the Google Tag Management Masterclass Josefine Rasmussen, good friend of the 'house'…

How to work with digital analytics after GDPR
News, Web AnalyticsGDPR could be the biggest ever change in digital analytics - it potentially destroys an entire ecosystem of martech and result in massive fines for leading companies who ignore it.This blog post is for anyone who is working with digital…