Google Analytics 4: The Business and Future Focused Tool

Google 360

Google 360: step into the future

For years now, data collection or “big data” has been an increasing point of interest for companies, who slowly start to realise the power of data collection and what an asset it can be turned into. Companies need to change the way they…

Effective use of R in Digital Analytics

As more businesses look to become data driven with their digital analytics, the tools that help a company work with data are becoming more popular. You can’t make a change to a data driven culture and still rely on the tools you were using…