GA4 Data Studio Connector
The Data Studio connector for GA4 properties now lets you use the beloved Source, Medium, and Campaign dimensions for traffic analysis. Both on user as well as on session scope. Have you built a GA4 dashboard already, but dearly missed these?
This update enables you to assess your marketing campaign performance in Datastudio and keep your stakeholders informed about their marketing campaign performance.
Keep in mind that you can now connect your GA4 raw data in BigQuery with Datastudio. This opens up a wide range of use cases for a totally new level of reporting compared to your former Universal Analytics dashboards. We are stoked, since this opportunity has only been available for GA360 users up until now.