Right now, no reporting is available in App + Web interface:
This means that while we can see the ecommerce action events (view_item, add_to_cart etc.), we have no access to the associated parameter values.
Similarly, BigQuery collects ecommerce event data but not anything beyond that. Still, we can see that the schema is ready to receive the data:
Looking at a view_item request, the product data is passed as a single query parameter, with product parameters delimited with a tilde character. Thus, you can see highlighted below: item_id, item_name, item_list_name, item_list_id, item_brand, item_category, item_variant, index (position in the listing), quantity and price:
So the schema and data collection methods are in place. We’re just waiting for Google to push the ‘GO’ button…