Google has just refreshed their global privacy playbook for 2021, which focuses on driving success in the changing privacy environment. The playbook takes you, step by step, through collecting, measuring, and activating data to help equip you with the latest insight and cases (as well as the relevant tech in which to do so). It’s a great way to prepare yourself as 2022 approaches.
It’s filled with cases from Walmart, Hyatt, Pepsico, TUI, ASOS, MandM Direct, Rituals, Alaska Airlines, and… Nemlig! This year, IIH Nordic’s case in collaboration with Nemlig.com is included as one of the cases demonstrating how businesses can build direct relationships with customers and have the right tools in place to manage first-party data.
Using Google Tag Manager Server Side and Google Consent Mode, Nemlig was able to: