New knowledge and articles about digital marketing and data

4 Reasons to Use Facebook Attribution Today

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In October 2018, Facebook Attribution was launched – a new ad measurement tool that offers a more complete overview of the customer journeys of consumers. In effect, guesswork is taken out of the equation, thereby increasing the impact of…

Simo Ahava's thoughts on why data doesn’t tell you anything

Simo Ahava – husband, father and analyst superstar – will explain to you why your data might be meaningless – and how to change it.In the lead up to the Google Tag Management Masterclass Josefine Rasmussen, good friend of the 'house'…
TensorFlow Developer Summit 2018 logo

Tensorflow brings machine learning everywhere

If you are researching tools to incorporate machine learning into your business or are curious about the TensorFlow hype, then this article is relevant for you.The TensorFlow Developer Summit, last March 30 was full of inspiring talks and…
Machine Learning Meets The Cloud: Intelligent Prefetching

Machine Learning meets the Cloud: Intelligent Prefetching

Cloud technologies have been around for many years enabling companies to offer better services and be more agile. For most people, cloud only means serverless storage of documents and photos. But the cloud has a lot more services to offer,…