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New knowledge and articles about digital marketing and data

Does Machine Learning make sense for your Business? Yes!

Machine learning and deep learning are at the peak of their hype cycle. They are amongst the most popular emerging technologies, filling social and professional networks with discussions on why they pose a threat to humanity or how many jobs…

Machine Learning - if you hesitate, you lose out

Machine Learning is a popular buzzword these days. It's no wonder, because it is easy to get excited about it - and for good reason. The simple truth is that it can create huge advantages and potentially divide businesses into A and B categories. For…

Tryg's Award Winning TMS Implementation

At the 2017 Digital Velocity conference awards in London, the inaugural DV Awards were held. Danish insurance company Tryg Forsikring received the Transformer of the Year Award for the best transformation of an organisation with the implementation…

Power BI – Gather your Business Intelligence

At IIH, we are experts in many tools and technologies. This is one in a series of blog posts introducing data visualisation technologies we think are highly beneficial. Next month, we'll continue with Google Data Studio. The series will conclude…

Spring-cleaning your AdWords account

As you are getting ready for the summer ahead, make sure to not forget to also get your AdWords account ready for a little spring-cleaning. Get your PPC account ready by cleaning up your current campaigns and/or creating new seasonal ones.Why…
Google 360

Google 360: step into the future

For years now, data collection or “big data” has been an increasing point of interest for companies, who slowly start to realise the power of data collection and what an asset it can be turned into. Companies need to change the way they…

YouTube vs Facebook vs TV Commercials: The Video Marketing Turf War

Battle lines were drawn in 2014 when Facebook made a bold and stronger move into the online video marketing space, a territory dominated by Google’s YouTube.Video advertising was headed for social media, but it is traditional TV that…

How to write SEO texts

To write a SEO texts is a difficult task. Several interests need attention and they don’t necessarily go hand in hand, at least not at first sight. But why is it that difficult to write the perfect SEO text? Read on and get tips on how to…