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New knowledge and articles about digital marketing and data

YouTube vs Facebook vs TV Commercials: The Video Marketing Turf War

Battle lines were drawn in 2014 when Facebook made a bold and stronger move into the online video marketing space, a territory dominated by Google’s YouTube.Video advertising was headed for social media, but it is traditional TV that…

How to write SEO texts

To write a SEO texts is a difficult task. Several interests need attention and they don’t necessarily go hand in hand, at least not at first sight. But why is it that difficult to write the perfect SEO text? Read on and get tips on how to…

Do you speak the same language as your Facebook followers?

This article could go several directions, but it simply deals with the language you use to post and how you use this as an important part of your strategy on Facebook.We all follow a business on Facebook. They write their posts in two different…

Effective use of R in Digital Analytics

As more businesses look to become data driven with their digital analytics, the tools that help a company work with data are becoming more popular. You can’t make a change to a data driven culture and still rely on the tools you were using…