Danish
- 51.78% increase in share of market visibility
- 91.7% growth in total conversions year over year
- 19.39% increase in organic traffic
- 17,000 monthly searches for “Dänemark Ferienhaus” secures first place in Google’
Through a comprehensive SEO strategy developed by IIH Nordic, Sonne und Strand has established itself as the organic market leader in the German-Danish vacation home rental sector. With targeted technical optimization, region-specific content and strategic internal linking, the campaign achieved remarkable growth in visibility and conversions, establishing itself as an industry leader.
Results
- Share of market visibility grew from 5.89% to 8.94
- Conversion rate increased from 0.62% to 0.99%
- Click-through rate improved from 2.71% to 3.52
- Organic clicks increased from 590,940 to 705,521
Breakthrough in a competitive market
The German-Danish vacation rental market presented significant challenges with established players dominating search results. Sonne und Strand needed a strategic approach to achieve organic visibility and turn interest into bookings. The campaign focused on extensive technical optimization, region-specific content development and strategic internal linking to build sustainable competitive advantage.
Data-driven regional strategy
Based on German travelers’ different preferences for Danish regions, a targeted strategy was implemented. The effort prioritized high-demand areas based on the German market’s search volume. At the same time, the regional landing pages were optimized with comprehensive topic clusters covering property facilities, quality indicators and location advantages. This holistic approach ensured that content matched user intent while maintaining strong geographical relevance.
Technical expertise drives results
The implementation strategy focused on three key areas. The technical foundation was established through systematic implementation of schema markup and header structure optimization. The region-specific content was developed with semantic keyword clusters and strategic FAQ sections. Finally, a carefully planned internal linking framework was established.
Market position transformation
The success of the campaign went beyond typical SEO metrics and fundamentally changed the company’s market position. Sonne und Strand achieved a remarkable 51.78% growth in market visibility. This transformation was particularly evident during peak season, with August 2024 delivering 94,798 clicks, representing a growth of 43.7% compared to the previous year.
From challenger to market leader
The targeted SEO strategy has secured top positions on the most valuable keywords in the market. Where Sonne und Strand previously struggled for visibility in a competitive field, the company has now taken the lead on several of the industry’s most coveted search terms. This shift in search visibility has been instrumental in increasing market share and has fundamentally strengthened the company’s position.
This development marks a crucial turning point for Sonne und Strand, where the systematic approach to technical optimization and targeted content has generated significant organic growth. The established infrastructure not only ensures current results, but forms the basis for continued growth and strength in the German-Danish vacation home rental sector.
