Cases.

We are proud of our results and of the challenges we have defined, measured and solved. A testament to the passion behind everything we do.

Case with Case with Telenor Erhverv

98% increase in conversions through a new strategy

A restructuring of the campaign set-up, optimizing and writing new ads, and using Google’s own machine learning capabilities in Google Ads, the campaigns were targeted toward the relevant audience and the budget

Case with Case with JDE Coffee

Machine learning needs the right data

By comparing two identical campaigns with different groupings, we ensured that JDE Coffee’s ads were shown to the right stakeholders by feeding Google’s intelligent bidding data in the right way. Among other

Case with Case with E-Invasion

Automation led to 85% increase in turnover

Automation with custom labels meant that we could identify high-margin products from the product feed. By doing so, we were able to optimise the campaign structure to assign strategies for specific products.

Case with Case with Bonnier

Machine learning boosted subscription sales

IIH Nordic developed a machine learning model that could predict user behaviour and divide users into segments. These segments, combined with subscription status, are used to create audiences for display and search

Case with Case with Life Extension Europe

Data can boost conversions

IIH Nordic developed customer segments using unsupervised clustering on Life Extension Europe’s CRM data and created pipelines to send segment-specific email and Google Ads campaigns. This led, among other things, to a

“Satisfaction with competences, development and knowledge sharing”

We have been a customer of IIH’s AdWords department for 10 years and we are happy and satisfied with the co-operation. We especially appreciate IIH’s ability to keep up to date on the AdWords market and we frequently use IIH as a sparring partner.

Johnny Krogsgård

3byggetilbud.dk