Danish
The results
As Denmark’s leading electric car service, GreenMobility faced the challenge of strengthening their digital market position. We helped transform the company from a niche-based car-sharing provider to a modern, sustainable mobility solution through a tailored keyword structure and targeted advertising. Focusing on urban commuters, eco-conscious consumers and business customers alike, we managed to drive significant results across all key KPIs.
- Increased search conversions from 90 to 8,821 annually
- Improved search impression share from 23.63% to 26.44%
- Optimized click-through rate from 10.59% to 16.37%
- Reduced cost per conversion from DKK 1,703.72 to DKK 81.02
- Achieved 2,439 app installs across iOS and Android
Sustainable mobility requires digital visibility
In a rapidly changing transportation market with increasing demand for green solutions, it was crucial for GreenMobility to increase their digital visibility. Especially in big cities, where competition for mobility is intense, reaching daily commuters, environmentally conscious consumers and business customers alike required a targeted effort.
To tackle this challenge, we developed a digital strategy that combined local focus with broad awareness. It wasn’t enough to just be visible – the ads had to be relevant to different types of users and their specific transportation needs in different situations.
Targeted communication in two languages
We divided our efforts into three core target groups with different needs and motivations:
- Urban commuters: Focusing on convenience, flexibility and price
- Eco-conscious consumers: With an emphasis on sustainability and CO2 reduction
- Business Professionals: Focusing on business solutions and mobility packages
For each target group, we developed tailored ads and landing pages. We also implemented a bilingual campaign structure in Danish and English to ensure optimal communication to both local and international users in major Danish cities. This targeted approach ensured high relevance for all user types.
Location-aware strategy with a mobile focus
A key part of our approach was precise geographical targeting. We created specifically tailored campaigns for Copenhagen and Aarhus that reflected the local conditions and usage patterns in each city. Through advanced radius targeting, we were able to focus efforts on areas with high activity and potential.
Since over 70% of Green Mobility’s customers interact via mobile, we prioritized mobile optimization. We adjusted bidding strategies and ads specifically for different devices, with a special focus on promoting app installs. This resulted in 2,439 app installs, which formed the basis for long-term customer relationships and repeat bookings.
From conversions to sustainable growth
The significant reduction in cost-per-conversion from DKK 1,703.72 to DKK 81.02 (an improvement of over 95%) transformed GreenMobility’s digital marketing from a costly channel to a profitable growth engine. With these efficiencies, Green Mobility was able to reinvest in further expansion and product development.
At the same time, the increased digital visibility helped reposition Green Mobility as more than just a car sharing service – now a key player in sustainable urban transportation. The improved click-through rate of 16.37% demonstrates high relevance to users, which is also reflected in an increased conversion rate.
Digital foundation for a green mobility future
Our collaboration with Green Mobility shows how strategic digital marketing can support a company’s broader mission – in this case, the transition to sustainable urban transportation. With a strong digital foundation, Green Mobility is now better equipped to continue their expansion and strengthen their position as Denmark’s preferred electric car service.
The results achieved demonstrate that even in traditional industries like transportation, a data-driven approach to digital marketing can create both value for the company and contribute to a larger societal transformation. This makes the Green Mobility case an excellent example of how digital marketing can be a catalyst for both business and sustainable transformation.
