Take a marketing department with local markets that are in need of one consolidated dashboard to enable campaign optimization. The dashboard may require connecting a variety of data sources such as Google Analytics, Google Ads, SoMe data, and newsletter data. Using Google BigQuery, IIH Nordic can connect the data in one dashboard to fit the needs of the markets.
As a result, they can achieve:
- Improved decision making from consolidated data
- Valuable time saved in avoiding difficult and time consuming work bringing the data together
- Optimized campaigns with one view to show performance for all campaigns (running and past)
- Benchmarking both internally and cross-market to determine successful campaign outcomes
- Automated reporting resulting in increased efficiency and productivity, and improved analysis capabilities