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Location
Artillerivej 86, 2300 Copenhagen S
Price
3.995 kr. excl. moms
As a participant, you will receive 15 years of condensed analytics knowledge, insights and experience, all packed into a single day of data, learning and hopefully inspiration.
Afterwards, you will be able to use Google Analytics actively and measure the effects of your digital activities to improve, enhance and optimize the activities.
The course is non-technical as it is meant for practitioners who use Google Analytics on a daily basis and it will ensure that you possess both the required knowledge and understanding to generate value for your company.
IIH Nordic has been awarded the analytics house of the year 6 years in a row and is one of the country’s leading analytics companies. Our educators are practitioners, who use the tools on a daily basis and they possess in-depth and practical operational understanding of the concrete application.
Please note, that this course is in DANISH.
Steen is one of Denmark’s most acknowledged digital analytics people and an international speaker from Silicon Valley to Mumbai. He is specialised in online analysis, method development and commercial use of data.
Steen has been working in Google Analytics since 2008 and has been nominated 3 times for the “Global Practitioner of the Year” prize by the international organization Digital Analytics Association.
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Google Analytics is one of the strongest – and most complex – tools in the market.
Therefore, when you need to make the most of it, it requires a teacher who understands your business as well as web analytics and can teach you about visualization, segments, conversions, goals, filters, errors and much more.
These are just some of the topics that we will cover during the course, where you become familiar with Google Analytics.
Manage your Google Analytics and gain much more from your marketing budget
Ask better informed questions to your suppliers
Avoid inconvenient decisions
Understand how the numbers tie together with your business
How to create solid online marketing, landing pages and websites
Strengthen your own professional profile