GOOGLE ANALYTICS
FUNDAMENTALS

Learn to understand your visitors and their behaviour
at an award-winning analytics house

Next course

2020 | 09.00 – 16.00

Location

Artillerivej 86, 2300 Copenhagen S

Price

3.995 kr. excl. moms

Google Analytics Fundamentals

In this Google Analytics Fundaments course, we have taken our beloved course, translated it and deliver it in English.

 This means you get 15 years of condensed analytics knowledge, insights and experience and get packed it all into a single day of data, learning and hopefully inspiration. 

As a participant you will afterwards be able to use Google Analytics actively and measure the effects of your digital activities to improve, enhance and optimize the activities. 

The course is non-technical as it is meant for practitioners who use Google Analytics on a daily basis and it will ensure that you possess both the required knowledge and understanding to generate value for your company.

IIH Nordic has been awarded the analytics house of the year 6 years in a row and is one of the country’s leading analytics companies. Our educators are practitioners, who use the tools on a daily basis and they possess in-depth and practical operational understanding of the concrete application.

Please note, that this course is in ENGLISH

 

Course Instructor

Steen Rasmussen

Senior Partner and Digital Strategist

Steen is one of Denmark’s most acknowledged digital analytics people and an international speaker from Silicon Valley to Mumbai. He is specialised in online analysis, method development and commercial use of data.

Steen has been working in Google Analytics since 2008 and has been nominated 3 times for the “Global Practitioner of the Year” prize by the international organization Digital Analytics Association.

Upcoming course dates

DateTime
202009.00 – 16.00

Google Analytics Fundamentals

  • Agenda

  • Noon

    • Introduction and overview of Google Analytics
    • Learn how to interpret the numbers
    • 7 practical shortcuts to get you started
    • The user interface, goals and filters in practise
  • Afternoon

    • Use of reports
    • Data quality and sources of errors
    • Google Analytics in practise – how to use it in your daily work
    • Last questions and answers, finishing off

Who is the target audience for the course?

The course in Google Analytics is for people who on a daily basis work with marketing and e-business, and who would like to improve their use of Google Analytics as well as using it more actively in monitoring and optimizing your website and online marketing.

The course is targeting practitioners and therefore requires no knowledge of the programme.

If you are already comfortable in Google Analytics og wish to lift your online marketing to new heights, we recommend our Google Analytics Masters course.

Do not hesitate to contact us about any questions regarding the course or the possibilty of a tailored workshop for your company. Please call os at +45 70 20 29 19 or contact us by email at iih@iihnordic.com.

Content of our course in Google Analytics Fundamentals

Google Analytics is one of the strongest – and most complex – tools in the market.

Therefore, when you need to make the most of it, it requires a teacher who understands your business as well as web analytics and can teach you about visualization, segments, conversions, goals, filters, errors and much more.

These are just some of the topics that we will cover during the course, where you become familiar with Google Analytics.

After our course in Google Analytics Fundamentals you will be able to

Manage your Google Analytics and gain much more from your marketing budget

Ask better informed questions to your suppliers

Avoid inconvenient decisions

Understand how the numbers tie together with your business

How to create solid online marketing, landing pages and websites

Strengthen your own professional profile

All these companies have already participated in Google Analytics Fundamentals at IIH Nordic

En effektiv og komprimeret kursusdag, som giver en særdeles god all-round indføring i Google Analytics. Stoffet er omfattende, men godt disponeret. IIH’s underviser gør det vedkommende og forretningsorienteret.

Anders Juel Rasmussen, Chefkonsulent, Børsen
Anders Juel Rasmussen, Chefkonsulent, Børsen

Kurset giver en grundig indføring i Google Analytics, og jeg følte mig klædt på til at arbejde videre med det i min virksomhed.

Maiken Kjær Svare, seniorkonsulent, JØP
Maiken Kjær Svare, seniorkonsulent, JØP

Tak for et rigtig godt kursus. Det har givet mig en god grundviden om Google Analytics, og jeg kan nu blive endnu klogere på vores hjemmeside og de kampagner, vi kører.

Berbel Bruun Hansen, Coloplast
Berbel Bruun Hansen, Coloplast

Super-fokuseret og struktureret kursus, hvor man når meget på kort tid. God balance i formidlingen af et emne, der nemt bliver sværere, end det behøver at være. Jeg kom tilbage til min arbejdsplads med masser af brugbar viden.

Sofie Borberg, Boligforeningen AAB
Sofie Borberg, Boligforeningen AAB

Super relevant GA gennemgang og forklaring på, hvad GA går ud på forretningsmæssigt.

Nina Rosenquist, Marketingchef, Peter Justesen
Nina Rosenquist, Marketingchef, Peter Justesen

Det var et udbytterigt kursus med høj faglighed og stort engagement fra underviserens side.

Laurents Nordentoft, Københavns Universitet
Laurents Nordentoft, Københavns Universitet

Meget værdifuldt og inspirerende kursus.

Siv Nyborg, Atea
Siv Nyborg, Atea

Et kursus hos IIH gav os et generelt og praktisk overblik samt brugbar rådgivning, som relaterer direkte til vores virksomhed.

Rasmus Martensen, Sixt
Rasmus Martensen, Sixt

Relevant kursus som indeholder teknisk viden samt praktisk brug af GA på grundniveau. Læring og udnyttelse af dagen var i top, og der var meget brugbar viden, som kunne tages med hjem og bruges i hverdagen sammen med vores kunder.

Kaare Fuglsang Toft, NORDJYSKE medier
Kaare Fuglsang Toft, NORDJYSKE medier

Et godt og inspirerende kursus der virkelig motiverer til at bruge Google Analytics aktivt i udviklingen af ens website. Jeg gik derfra med viden, jeg kunne anvende med det samme.

Camilla Termansen, Infomedia
Camilla Termansen, Infomedia