Next course
January 21st, 2020 | 09.00 – 16.00
Location
Artillerivej 86, 2300 Copenhagen S
Price
3.995 kr. excl. moms
GOOGLE ANALYTICS
FUNDAMENTALS
Learn to understand your visitors and their behaviour
at an award-winning analytics house
Google Analytics Fundamentals
In this Google Analytics Fundaments course, we have taken our beloved course, translated it and deliver it in English.
This means you get 15 years of condensed analytics knowledge, insights and experience and get packed it all into a single day of data, learning and hopefully inspiration.
As a participant you will afterwards be able to use Google Analytics actively and measure the effects of your digital activities to improve, enhance and optimize the activities.
The course is non-technical as it is meant for practitioners who use Google Analytics on a daily basis and it will ensure that you possess both the required knowledge and understanding to generate value for your company.
IIH Nordic has been awarded the analytics house of the year 6 years in a row and is one of the country’s leading analytics companies. Our educators are practitioners, who use the tools on a daily basis and they possess in-depth and practical operational understanding of the concrete application.
Please note, that this course is in ENGLISH
Course Instructor
Steen Rasmussen
Senior Partner and Digital Strategist
Steen is one of Denmark’s most acknowledged digital analytics people and an international speaker from Silicon Valley to Mumbai. He is specialised in online analysis, method development and commercial use of data.
Steen has been working in Google Analytics since 2008 and has been nominated 3 times for the “Global Practitioner of the Year” prize by the international organization Digital Analytics Association.
Upcoming course dates
| Date | Time |
| January 21st, 2020 | 09.00 – 16.00 |
| March 3rd, 2020 | 09.00 – 16.00 |
| June 9th, 2020 | 09.00 – 16.00 |
| September 15th, 2020 | 09.00 – 16.00 |
| November 10th, 2020 | 09.00 – 16.00 |
Google Analytics Fundamentals
Content of our course in Google Analytics Fundamentals
Google Analytics is one of the strongest – and most complex – tools in the market.
Therefore, when you need to make the most of it, it requires a teacher who understands your business as well as web analytics and can teach you about visualization, segments, conversions, goals, filters, errors and much more.
These are just some of the topics that we will cover during the course, where you become familiar with Google Analytics.
After our course in Google Analytics Fundamentals you will be able to
Manage your Google Analytics and gain much more from your marketing budget
Ask better informed questions to your suppliers
Avoid inconvenient decisions
Understand how the numbers tie together with your business
How to create solid online marketing, landing pages and websites
Strengthen your own professional profile
All these companies have already participated in Google Analytics Fundamentals at IIH Nordic
En effektiv og komprimeret kursusdag, som giver en særdeles god all-round indføring i Google Analytics. Stoffet er omfattende, men godt disponeret. IIH’s underviser gør det vedkommende og forretningsorienteret.
Kurset giver en grundig indføring i Google Analytics, og jeg følte mig klædt på til at arbejde videre med det i min virksomhed.
Tak for et rigtig godt kursus. Det har givet mig en god grundviden om Google Analytics, og jeg kan nu blive endnu klogere på vores hjemmeside og de kampagner, vi kører.
Super-fokuseret og struktureret kursus, hvor man når meget på kort tid. God balance i formidlingen af et emne, der nemt bliver sværere, end det behøver at være. Jeg kom tilbage til min arbejdsplads med masser af brugbar viden.
Super relevant GA gennemgang og forklaring på, hvad GA går ud på forretningsmæssigt.
Det var et udbytterigt kursus med høj faglighed og stort engagement fra underviserens side.
Meget værdifuldt og inspirerende kursus.
Et kursus hos IIH gav os et generelt og praktisk overblik samt brugbar rådgivning, som relaterer direkte til vores virksomhed.
Relevant kursus som indeholder teknisk viden samt praktisk brug af GA på grundniveau. Læring og udnyttelse af dagen var i top, og der var meget brugbar viden, som kunne tages med hjem og bruges i hverdagen sammen med vores kunder.
Et godt og inspirerende kursus der virkelig motiverer til at bruge Google Analytics aktivt i udviklingen af ens website. Jeg gik derfra med viden, jeg kunne anvende med det samme.
