GOOGLE ANALYTICS
MASTERS COURSE

How to transform data insight into conversion

Next course

6th November 2019 | 09.00 – 16.00

Location

Artillerivej 86, 2300 Copenhagen S

Price

3.995 kr. excl. moms

Google Analytics Master

Course Instructor

In this English taught Google Analytics Masters course you will gain a more in-depth knowledge about, how you use the analytics tool to understand your users at a higher level and achieve results that show at your bottom line.

IIH Nordic has won the title as the Analytics House of the Year 5 years in a row and we educate other agencies in Google Analytics. On a daily basis we work with advanced Google Analytics for some of the biggest companies in the Nordics with Google Analytics, Google Analytics 36 and Google Cloud.

These clients always expect us to constantly deliver as detailed and precise data as possible. Meanwhile it is crucial that we keep ourselves updated on the newest development in the area. This is why we also are capable of lifting your analytics knowledge to a higher level, where you can improve revenue and conversions across the business.

Please note, that this course is in ENGLISH

Steen Rasmussen

Senior Partner and Digital Strategist

Steen is one of Denmark’s most acknowledged digital analytics people and an international speaker from Silicon Valley to Mumbai. He is specialised in online analysis, method development and commercial use of data. He has been working in Google Analytics since 2008 and has been nominated 3 times for the “Global Practitioner of the Year” prize by the international organization Digital Analytics Association.

Upcoming course dates

DateTime
6th November 201909.00 – 16.00

Google Analytics Masters

  • Agenda

  • Noon

    • Operationalization of Google Analytics
    • the detail-oriented set-up of Google Analytics
    • Intelligent use of intelligence
  • Afternoon

    • Tactical use of advanced segments
    • Optimized use of goals and filters
    • Segmented measurements of your marketing efforts
    • Bigger than Analytics – how Google Analytics connects to your other tools
    • Q&A –Personal challenges with Google Analytics
    • Finish

Who is the target audience for the course?

This course is made for you, who already know Google Analytics and know how to navigate in the practical work in Analytics on a daily basis, but feel that you are ready to lift your skills to the next level.

It is therefor an advantage but not a requirement that you have attended IIH Nordics Google Analytics Fundamentals course, as you then are sure to have the prerequisites to getthe most out of this course.

Do not hesitate to contact us about any questions regarding the course or the possibilty of a tailored workshop for your company. Please call os at +45 70 20 29 19 or contact us by email at iih@iihnordic.com.

Content of our course in Google Analytics Masters

The course in advanced Google Analytics will provide you with deeper knowledge on how to use the analytics tool to understand your users at a higher level and achieve results that will show at the bottom line. In one day you will improve your Google Analytics skills and learn how to effectively make use of Analytics in your business.

After our course in Google Analytics Masters you will be able to

You get valuable knowledge about ROI in relation to KPI’s by putting value on the visitors’ actions

You will get an overview and save time by setting up customized and tailored reports

You avoid error investments by learning how to prioritize how the tool is used correctly for your particular business

You will gain insights on what data and analytics mean for your business and expand your knowledge

You move your knowledge on analytics multiple levels up and upgrade your competencies

All these companies have already participated in Google Analytics Fundamentals at IIH Nordic

En effektiv og komprimeret kursusdag, som giver en særdeles god all-round indføring i Google Analytics. Stoffet er omfattende, men godt disponeret. IIH’s underviser gør det vedkommende og forretningsorienteret.

Anders Juel Rasmussen, Chefkonsulent, Børsen
Anders Juel Rasmussen, Chefkonsulent, Børsen

Kurset giver en grundig indføring i Google Analytics, og jeg følte mig klædt på til at arbejde videre med det i min virksomhed.

Maiken Kjær Svare, seniorkonsulent, JØP
Maiken Kjær Svare, seniorkonsulent, JØP

Tak for et rigtig godt kursus. Det har givet mig en god grundviden om Google Analytics, og jeg kan nu blive endnu klogere på vores hjemmeside og de kampagner, vi kører.

Berbel Bruun Hansen, Coloplast
Berbel Bruun Hansen, Coloplast

Super-fokuseret og struktureret kursus, hvor man når meget på kort tid. God balance i formidlingen af et emne, der nemt bliver sværere, end det behøver at være. Jeg kom tilbage til min arbejdsplads med masser af brugbar viden.

Sofie Borberg, Boligforeningen AAB
Sofie Borberg, Boligforeningen AAB

Super relevant GA gennemgang og forklaring på, hvad GA går ud på forretningsmæssigt.

Nina Rosenquist, Marketingchef, Peter Justesen
Nina Rosenquist, Marketingchef, Peter Justesen

Det var et udbytterigt kursus med høj faglighed og stort engagement fra underviserens side.

Laurents Nordentoft, Københavns Universitet
Laurents Nordentoft, Københavns Universitet

Meget værdifuldt og inspirerende kursus.

Siv Nyborg, Atea
Siv Nyborg, Atea

Et kursus hos IIH gav os et generelt og praktisk overblik samt brugbar rådgivning, som relaterer direkte til vores virksomhed.

Rasmus Martensen, Sixt
Rasmus Martensen, Sixt

Relevant kursus som indeholder teknisk viden samt praktisk brug af GA på grundniveau. Læring og udnyttelse af dagen var i top, og der var meget brugbar viden, som kunne tages med hjem og bruges i hverdagen sammen med vores kunder.

Kaare Fuglsang Toft, NORDJYSKE medier
Kaare Fuglsang Toft, NORDJYSKE medier

Et godt og inspirerende kursus der virkelig motiverer til at bruge Google Analytics aktivt i udviklingen af ens website. Jeg gik derfra med viden, jeg kunne anvende med det samme.

Camilla Termansen, Infomedia
Camilla Termansen, Infomedia