Daniel has a strong focus on creating data visualisation that supports a storytelling narrative that effectively communicates and resonates with the target audience. With Google Data Studio as the central tool, data is natively sourced from Google Analytics and other data sources.
Daniel founded and is the editor of Online-Behaviour.com a respected Analytics and Optimization portal. Before joining Google he was a Google Analytics Certified Partner for more than 5 years, during which he had the opportunity to work with dozens of companies to help them measure, understand, and optimize their businesses in a more data-driven way.
Daniel holds a M.Sc. in Operations Research from Tel Aviv University, where he developed a statistical model to help optimize websites using Markov Chains. During those years he also developed a deep appreciation for people who understand Statistics and use it to make better decisions.