Next course date
27 August 2019 | 09.00 – 16.00
Location
Artillerivej 86, 2300 Copenhagen S
Price
DKK 3.995 excl. VAT
DIGITAL STRATEGY
COURSE
Get the most out of your marketing budget
Data and Digital Strategy
For more than 10 years have IIH Nordic been advising large Danish and international companies to develop a digital strategy that optimally utilizes the company’s digital potential – always focusing on ROI.
Course Instructors
You will meet some of IIH Nordic’s specialists at the course in digital strategy, who will guide you through the complex digital landscape and provide valuable insight into the possibilities and potentials of different channels and marketing activities. The instructors of the day are:
At our English speaking course in digital strategy, we share our many years of consulting experience. When attending our course in digital strategy, you’ll learn how to gain more value from your marketing through the right strategy.
There is a broad range of opportunities when you need to decide on how and how much of the budget should be spent on online marketing. At IIh Nordic’s course in digital strategy, you learn which marketing channels will work best in your situation – whether it’s a single campaign or general branding.
You will also gain insight into how you best combine the different marketing channels in a perfect mix so you can achieve a synergy effect. But first of all, you get the strategic overview in relation to your marketing. An overview that is worth gold when colleagues, managers and suppliers try to influence you to influence the budgets.
Jomar Reyes
Senior Digital Strategist
Jomar er til dagligt ansvarlig for Events & Partner Relations teamet og arbejder med udviklingen og implementering af digital business strategier.
Steen Rasmussen
Senior Partner & Digital Strategist
Steen er en af Danmarks mest anerkendte digitale analytikere og en international taler, som er specialiseret i online analyse, metodeudvikling, brugervenlighed og kommercialisering.
Upcoming courses
| Date | Time |
| 27 August 2019 | 09.00 – 16.00 |
| 3 December 2019 | 09.00 – 16.00 |
Data and digital strategy
Topics covered at our course in data and digital strategy
This course starts with an introduction to digital strategy and an overview of digital marketing. Thereafter, we will go through the formulation of campaign objectives and effect measurement, target groups and segmentation in relation to marketing channels, breadth, and frequency of your online marketing as well as choice of media, mix, and optimization.
Key take aways to take home from our course in data and digital strategy
An overview of how to plan a digital strategy with focus on value and ROI
Insights into the various marketing channels and their strengths and weaknesses
The strategy for developing the optimal marketing mix for your company
The ability to work strategically with target groups and segments so that your message is cleaer
Insight on how to best trace your activities and measure the effects
A strong overview that makes it possible to prioritize the effort, evaluate activities as well as evaluating the effect of your marketing
A large number of companies have already attended the course in data and digital strategy at IIH Nordic
IIH’s kursus i Digital Strategi er en effektiv opdatering på tværs af de mange digitale discipliner, man som marketingchef spænder over.
Kurset gav mig dyb forståelse af marketingafdelingens opgaver med at vælge digital strategi. Det var givtigt, fordi det også er mine kunder. Samtidig gav det stor inspiration til overvejelser om vores egen digitale strategi.
