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Web Analytics Wednesday Copenhagen – 5 April 2017


Full program to be announced soon – Pre-register Now

 

 

Web Analytics Wednesday Copenhagen is the premier event bringing the community of leading professionals who need to stay at the leading edge of the latest trends in web analytics, digital marketing and visual data.

Industry Thought Leaders from Web Analytics and Online Marketing

Web Analytics Wednesday (WAW) consists of informal networking and conference style events in Copenhagen and Aarhus. IIH Nordic takes pride in staying ahead of the industry and producing WAW exciting speakers, cases and technology partners.

What you get out of participating in WAW

  • Expanding your network
  • Hear about the latest developments with analytics and digital marketing
  • You will be inspired by exciting cases
  • You learn to use web analytics in new ways

About Web Analytics Wednesday

Web Analytics Wednesday is the world’s largest social networking event for people working with online marketing, online business and web analytics at both the user and with the latest marketing technologies.


The Web Analytics Wednesday Story


Web Analytics Wednesday started in 2005, founded by Eric T. Peterson and June Dershewitz and has so far collected more than 4,000 people in more than 100 cities worldwide.

IIH Nordic has produced the event in Copenhagen and Aarhus since 2008 facilitated by Steen Rasmussen.

The full program will soon be announced.

Sneak Peak of the speakers and their talk topics:

Astrid: In an enterprise with three separate but connected business areas spanning from step by step building of B2B relationships to ‘spur-of-the-moment’ ecommerce, the analytics approach ranges from novice to hard-core marginal optimization. Part of my role in assisting DFDS’ digital journey is to evangelize a more structured, curious and potentially disruptive analytical approach.

Peter & Mark: For the first time in Denmark, Mark and Peter will share their acclaimed presentation from Superweek in Hungary. A lot of APIs - both free and paid - can be used to enrich data tracked in web analytics products and this could also include your own created internal APIs to access relevant data, reacting to real-time interactions of your users as they browse. This session dives into some practical examples of doing just that, using R and tag management systems in connection with generally used web technologies.

Jordi: With so many channels and forms of communication at our fingertips it is often difficult to know who, and how much, should take the merit of a your conversions. Add affiliates and 3rd parties to the mix and you can start getting ready for battle. Jordi provides some simple hacks you can apply to ensure your data stays as clean, honest and actionable as possible and to make it easier to keep that budget in check. Who knew tag management could be so helpful?



WAW Copenhagen - 5 April 2017



Sponsor


This event is hosted and supported by IIH Nordic


Peter Meyer

Senior TMW and Analytics Technician at IIH Nordic

Peter Meyer is a Senior Web Analytics Technician working on some of the trends of some of the biggest brands in the Nordics. Meyer is a highly experienced data analyst and technician having worked at Danish brands such as GNResound, and Aller Media.
In a data driven world, this talk gives some of the essential basics in ensuring companies are using their data effectively and accurately. In this talk, Peter discusses some of the challenges of enterprise analytics, from technical setup, data usage and data quality.

Peter Meyer is a Senior Web Analytics Technician working on some of the trends of some of the biggest brands in the Nordics. Meyer is a highly experienced data analyst and technician having worked at Danish brands such as GNResound, and Aller Media.
In a data driven world, this talk gives some of the essential basics in ensuring companies are using their data effectively and accurately. In this talk, Peter discusses some of the challenges of enterprise analytics, from technical setup, data usage and data quality.

Astrid Illum

Analytics Implementation Specialist at DFDS

Astrid Illum is the web analytics specialist at DFDS A/S, where she is responsible for web analytics strategy, framework and tooling across the enterprise. Besides several years of experience in analytics, Astrid has a background in strategic communication and web communication, which gives her a strong understanding of the interplay between technical issues, commercial goals and audience desires. DFDS provides efficient shipping and port terminal services, as well as transport and logistics services to over 8000 customers in Europe and ferry services to more than 6,000,000 passengers.

Astrid Illum is the web analytics specialist at DFDS A/S, where she is responsible for web analytics strategy, framework and tooling across the enterprise. Besides several years of experience in analytics, Astrid has a background in strategic communication and web communication, which gives her a strong understanding of the interplay between technical issues, commercial goals and audience desires. DFDS provides efficient shipping and port terminal services, as well as transport and logistics services to over 8000 customers in Europe and ferry services to more than 6,000,000 passengers.

Mark Edmondson

Data Insight Developer at IIH Nordic

Mark works as a data insight developer turning web analytics data into insights and information. He is one of five Google Development Experts Globally and a very enthusiastic and loved ambassador for R and Shiny known for his work under @HoloMarkeD.

Mark is also a well-known international speaker and has been working with data analytics since 2005 with a variety of data from international companies across many sectors.

Mark works as a data insight developer turning web analytics data into insights and information. He is one of five Google Development Experts Globally and a very enthusiastic and loved ambassador for R and Shiny known for his work under @HoloMarkeD.

Mark is also a well-known international speaker and has been working with data analytics since 2005 with a variety of data from international companies across many sectors.

Jordi Roura i Rabat

Product Manager of Tracking at Schibsted Classified Media

Jordi is the Product Manager of Tracking across 21 countries at Schibsted. For almost 20 years he has been dedicated to finding technical solutions to complex business problems. Having started as a developer, he was easily seduced by the golden glow of analytics and has been the marketing department's best friend in IT ever since. If something needs to be tracked, measured or kept an eye on, he knows what it takes to capture the data, interpret it and put it to good use.

Jordi is the Product Manager of Tracking across 21 countries at Schibsted. For almost 20 years he has been dedicated to finding technical solutions to complex business problems. Having started as a developer, he was easily seduced by the golden glow of analytics and has been the marketing department's best friend in IT ever since. If something needs to be tracked, measured or kept an eye on, he knows what it takes to capture the data, interpret it and put it to good use.