Google Tag Manager Masterclass with Simo Ahava Review

On Wednesday the 27th of February 2019 we welcomed Simo Ahava at our office to teach a sold out Masterclass in Google Tag Manager. Simo spent a half day workshop sharing his knowledge on GTM to a very engaged audience. Simo Ahava is a popular and knowledgeable man in the industry, and he was rated highly of the audience on the day, who enjoyed the masterclass by Simo.

It’s easy until it isn’t

Google Tag Manager is a rich and varied tool with a lot of potential for changing the data collection dynamic of any company or organization. Even if creating a “correct” implementation is fairly pedestrian, GTM really starts to shine when stretching the limits of imagination. The learning curve is steep, however, and often the path from a basic setup to a complex one is wrought with peril. This Masterclass seeks to inspire the participants to understand how GTM works under the hood. Getting a feel for the complex mechanisms that underlie the seemingly simple exterior is the first step to becoming a true power user.

A quest for better data quality

With an enhanced understanding of Google Tag Manager, the participants will get the chance to flex their implementation muscles when working with more and more ambitious use cases and tracking needs. It’s not just about data collection. It’s also about customizing the overall measurement plan to ensure top data quality without compromising the accuracy of the tracking setup.

Masterclass Workshop

This half day workshop delivers a direct interactive learning forum with Simo Ahava and Google Tag Manager. His 12+ years of industry experience from both sides of the proverbial table (marketing and software development) will be of great use to senior professionals working in data analytics, marketing, and business strategy. With Simo’s advice, you will be able to better recognize data quality issues and untapped potential in your data collection. Using these tools in your daily work will help you transform your company, brand, and the processes thereof on the road to better, more meaningful data.

After the masterclass you will receive a certificate of completion available to share afterwards.


27 February 2019 | 10:30 – 15:00


Artillerivej 86, 2300 Copenhagen S


3,500 kr. Excl. VAT

Includes Lunch


10.30   Registration and Coffee
11.00   Supercharge GTM with Custom Event Listeners

11.45   Sandwich break
12.15   GTM API – Build your own Google Sheets extension

13.00   Break
13.10   Make the most out of GTM and GA with customTask

14.00   Break
14.10   Summary, questions and AMA.

15.00   Group-photo
15.10   End of day

Workshop Trainer

Simo Ahava

Simo Ahava

Partner and Senior Data Advocate

Simo Ahava, 8-bit-sheep

As a prolific content creator and educator in the digital analytics space, Simo Ahava is recognized worldwide as an  expert on customising web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting.
He operates on a daily basis as partner and co-founder at 8-bit-sheep. He also writes a leading blog on all things Google Analytics and Google Tag Manager development at
Thanks to his expertise in Google Analytics and Google Tag Manager, Google has a appointed him as one of only a handful of Google Developer Experts in these areas globally.