Fulfill your digital potential

BUSINESS DATA STRATEGY
FORUM

Review: Business Data Strategy Forum

On Friday the 20th of September, IIH Nordic invited participants to a Business Data Strategy Forum at Google Sweden in Stockholm. IIH Nordic’s Steen Rasmussen and Héctor Martínez addressed data integration, quality and accessibility as the key ingredients needed to achieve solid returns on data as well as focusing on business in the cloud.

We had a very engaging audience that day and many great questions came up.

Key take aways from the event:

  • Assist in developing your case for

    • Data integration, quality and accessibility as key ingrediants to achieve solid returns on data
  • Meet with

    • Industry peers who have similar challenges
    • Technology and data specialists from IIH Nordic and Google
  • Take home

    • Information and inspiration on Data Strategy hosted in a cloud platform
    • An understanding of the benefits of integrating online and offline data
    • An overview of machine learning and artificial intelligence and how it can be applied to business and marketing

Orchestrating Business Data

For an organisation to grow and lead in today’s online digital economy, data is the organisation’s lifeblood. Data is no longer for static monthly reports, it needs to be accessible and activated. This event is for the ambitious senior business professional whose goal is to take the organisation to the next level. The discussions will explore and start to identify the full potential of your current status with data.

Case Study: Bonnier Publications

Combining web data, social media, Google ads data and their own customer data, Bonnier can now optimise how they service their customers through advertising resulting in increased conversions, sales and a reduction in marketing spending.

The event will be held in English.

The Bonnier Publications case

Steen Rasmussen

Steen Rasmussen

Co-Founder & Senior Partner, IIH Nordic

Steen is one of Denmark’s most recognized digital analysts and an international speaker acknowledged as a leading expert on the subject. With more than 15 years of practical experience in online optimization of websites, usability and web analytics he has specialized in online measurement, method development, ease of use and commercialization. He has previously been nominated as “Practitioner of the Year” as well as one of the world’s leading analysts by the Digital Analytics Association for three years in a row.

Héctor Martínez

Héctor Martínez

Machine Learning Specialist, IIH Nordic

Héctor works as an analyst and developer specialized in AI and Cloud technologies. He is dedicated to assist businesses on making a better use of data by developing automation, visualisation and prediction tools. Héctor has worked with machine learning and game data since 2010 and has increased his specialities in web analytics data when he joined IIH Nordic in 2017.

Héctor is a core member of the Bonnier solution that IIH Nordic has developed. He will walk through how the complete suite of Google products were implemented into the Bonnier business and marketing technology stack.

Host: Jomar Reyes

Host: Jomar Reyes

Senior Business Strategist & Head of Events & Partner Relations, IIH Nordic

Jomar is responsible for serving IIH’s community of marketer’s, business professionals and product specialists with events, workshops and courses. He also works with developing and implementing digital business strategies with selected clients, using the latest martech tools.

Details and a look back at the program…

Date and Time
13.00 – 18.00
This event is over

Location
Google Sweden
Kungsbron 2, 111 22
Stockholm
Sweden

13.00 – 13.30  Registration

13.30 – 14.00  Welcome / Interactive Introductions & Industry Insights

14.00 – 14.45  Cloud for Marketing and Business                                                                            – Steen Rasmussen, IIH Nordic

14.45 – 15.15   Short Break

15.15 – 16.00   Bonnier Case Study: The Insider’s Story                                                                 – Héctor Martínez, IIH Nordic

16.00 – 16.10   Evaluations

16.10 – 16.30   Industry Trends – Local to Global – Cloud

16.30 – 18.00   Drinks and Canapes – Friday Drinks