Review: Business Data Strategy Forum
On Friday the 20th of September, IIH Nordic invited participants to a Business Data Strategy Forum at Google Sweden in Stockholm. IIH Nordic’s Steen Rasmussen and Héctor Martínez addressed data integration, quality and accessibility as the key ingredients needed to achieve solid returns on data as well as focusing on business in the cloud.
We had a very engaging audience that day and many great questions came up.
Key take aways from the event:
Orchestrating Business Data
For an organisation to grow and lead in today’s online digital economy, data is the organisation’s lifeblood. Data is no longer for static monthly reports, it needs to be accessible and activated. This event is for the ambitious senior business professional whose goal is to take the organisation to the next level. The discussions will explore and start to identify the full potential of your current status with data.
Case Study: Bonnier Publications
Combining web data, social media, Google ads data and their own customer data, Bonnier can now optimise how they service their customers through advertising resulting in increased conversions, sales and a reduction in marketing spending.
The event will be held in English.