Review: FDIH E-commerce Summit 2019
Juice Recipes
In addition to sharing data insights, we served freshly squeezed organic juices to the visitors at our booth.
Did you find your favorite juice? See the contents of the three different juices below!
Google Cloud, IIH Nordic and Kraftvaerk
On Wednesday the 9th of October, IIH Nordic participated in FDIH’s E-commerce Summit in a partnernship with Google Cloud and Kraftværk. We were lucky to meet a lot of interesting people and talk about all the possibilities with Google Cloud.
Steen Rasmussen, IIH Nordic, and Heidi Teschemacher, Life Extension Europe, gave a presentation titled “Increase Your Sales through Segmentation, Machine Learning and Cloud.”
About the Session
E-merchants sit on an overwhelming amount of information about customers and visitors’ behavior and desires, but often the information is only sporadically exploited through some overall segmentation or loose personalization.
Life Extension Europe has chosen to take another step to delve deep into the understanding of their users. Through a combination of free Google Analytics data, internal CRM and e-commerce data as well as machine learning in Google Cloud, they have established more than 25 flexible live segments, which marketing and sales activities are automatically adapted to.
The result is a remarkably positive effect on the bottom line without raising the marketing budget. Steen and Heidi will tell you what a difference it can make to the business and the bottom line when you actually use data a little more purposefully and what you can do to get more for your bottom line from your data.