FDIH E-commerce Summit
2019

Review: FDIH E-commerce Summit 2019

Juice Recipes

In addition to sharing data insights, we served freshly squeezed organic juices to the visitors at our booth.

Did you find your favorite juice? See the contents of the three different juices below!

  • DATA BOOST by IIH Nordic

    • Carrot/ginger/apple

  • POWER UP by Kraftværk

    • Orange/ginger/apple

  • CLOUD PASSION by Google

    • Spinach/cucumber/lemon/apple/mint

Google Cloud, IIH Nordic and Kraftvaerk

On Wednesday the 9th of October, IIH Nordic participated in FDIH’s E-commerce Summit in a partnernship with Google Cloud and Kraftværk. We were lucky to meet a lot of  interesting people and talk about all the possibilities with Google Cloud.

Steen Rasmussen, IIH Nordic, and Heidi Teschemacher, Life Extension Europe, gave a presentation titled “Increase Your Sales through Segmentation, Machine Learning and Cloud.”

About the Session

E-merchants sit on an overwhelming amount of information about customers and visitors’ behavior and desires, but often the information is only sporadically exploited through some overall segmentation or loose personalization.

Life Extension Europe has chosen to take another step to delve deep into the understanding of their users. Through a combination of free Google Analytics data, internal CRM and e-commerce data as well as machine learning in Google Cloud, they have established more than 25 flexible live segments, which marketing and sales activities are automatically adapted to.

The result is a remarkably positive effect on the bottom line without raising the marketing budget. Steen and Heidi will tell you what a difference it can make to the business and the bottom line when you actually use data a little more purposefully and what you can do to get more for your bottom line from your data.

About the Partners

Google Cloud gives businesses access to unlimited opportunities to activate customer data through machine learning and Google Marketing Platform. Among other things, the Google Cloud platform offer a number of cloud computing services based on the infrastructure you know from other Google Products, such as Google Search and YouTube.

IIH Nordic has 50 specialists who, with a data-based approach and expertise in the latest technology, can help your business achieve the highest possible ROI on your digital investment. Among other things, IIH Nordic is a certified Google Cloud Partner and can maximize your benefits from the many Cloud capabilities.

Kraftværk is an IT consultancy that develops high quality solutions and services for the purpose of creating value through increased cohesion between company’s health systems, business processes and people. With more than 150 experienced colleagues, Kraftværk is always ready to grow your business through solid IT solutions.