The Biggest Change in Google Analytics in 10 Years – Firebase
At the end of summer, Google launched a new web and app script which can unify websites and app traffic in once single analytics property by applying the same set of dimensions and metrics to both platforms while focusing on users in replacement of sessions.
The core of this change is not a new set of functionalities or the script in itself, but the fact that the new property is based on Google Analytics for Firebase and not the current analytics.js library.
Now you might be thinking “so what”, but this is a radical change to all analytics from Google moving forward.
Google has already confirmed that Firebase will be the future standard of analytics.
About the Session
In this session, we will deep dive into what the consequences are of this new setup, both on an overall and a practical level to give you an idea on how to prepare yourself, future proof your data, avoid disruption of your analytics and give you an idea of what new opportunities this new script offers.
Fresh back from the Firebase Summit in Madrid, Steen Rasmussen and Florian Pertynski will share the current status of things and map what should be expected of the future.
Combined with practical insights from FK Distributions, Mads Knutzon, who has already started testing the full extent of the script in the daily operations of digital activities, we give you a first look into the future of Google Analytics.