Digital Impact Forum #6

November 7 2019
Building a bigger digital picture

Date & time

November 7th 2019 | 15.30 – 21.30


IIH Nordic

Artillerivej 86, 2300 Copenhagen S



6,500 kr. Excl. VAT

Digital Impact Forum #6 in review

Digital Impact Forum the 7th of November 2019

On the 7th of November, IIH opened the doors for the second Digital Impact Forum of the year. The evening offered presentations from five leading business minds from Bonnier Publications, Norwegian Air Shuttle, LEGO Group and IIH Nordic. The speakers provided great insights to digital business cases from their companies, where particylarly data was a recurring theme in all presentations and the discussions. It was a great evening of plenty of interesting discussions, talks, a relaxed forum for networking as well as dinner and drinks.

Are you curious about the Digital Impact Forum event? You can find more on how the event took placed right here and find the next event here.

Exclusive event for marketing professionals

Digital Impact Forum is a biannual event, that gathers international leading business minds to IIH Nordic’s head office in Copenhagen. The speakers share their experiences with an audience of senior marketing executives and CXO’s, who want to rediscover their method for building a leading market position in the digital age.

IIH Nordic arranges the Digital Impact Forum twice a year in our ‘New York style’ office in Copenhagen, and guests are invited for an inspiring evening with exciting cases, new knowledge, networking, dinner and drinks.

This event will be held in English with international partners and attendees.


Are you interested in what the Digital Impact Forum event offer? Here you can have a look at the program from the event on November 7, 2019.

15.30   Doors open
16.00   Welcome by Steen Rasmussen and Jomar Reyes, IIH Nordic

16.20   Best in Class Data Setup – Data in the Cloud – Marie Lykke Lützhoft, Head of Data Analytics & CRM at Bonnier Publications
16.40   From Growth to Profit – Digital Marketing as a Tool – Johan Bisgaard Larsen, Head of Regional Marketing, Europe at Norwegian Air Shuttle

17.00   Break

17.10   Marketing and Data – A Love Story – Morten Siert Eriksen, Head of Analytics at IIH Nordic
17.30   Khal Harris, Digital Strategist EMEA at Tealium

17.40   Food & Fun

18.30   Applied Data, Complex Data in a Complex World – Frédéric Serval, Analytics & Search Strategy Director at LEGO Group
18.50   Google Cloud – Steen Rasmussen, Digital Strategist & Senior Partner at IIH Nordic

19.25   Evaluation
19.30   Networking & Fun

21:30 Finish

Attendee Profile

You are a key influencer, stakeholder and decision maker regarding your company’s digital presence, online marketing and analytics strategy. You have the ambition to bring your organisation to the leading edge of business/marketing technology, where being data driven is key.

Fellow attendees include;

  • Chief Marketing Officers
  • Chief Digital Officers
  • Chief Information Officers
  • Marketing Managers
  • Communications Directors & managers
  • Senior Content Marketing professionals
  • Digital Business Development professionals


Marie Lykke Lützhøft

Marie Lykke Lützhøft

Head of Data Analytics & CRM

Marie Lykke Lützhøft, Head of Data Analytics & CRM Bonnier Publications A/S

Marie Lykke Lützhøft is concerned with the results that can be created within data informed marketing that give the customer the best experience and the company the best result across owned and paid media. In 2018, she was one of the main people responsible for implementing the Google 360 suite in Bonnier Publications, focusing on priority use cases and including machine learning models based on data collected in Google BigQuery.

Marie has worked with CRM and data for +13 years and has great experience with creating results and running projects with a focus on subscription and digital business development, primarily in the media industry.

Johan Bisgaard Larsen

Johan Bisgaard Larsen

Head of Regional Marketing, Europe

Johan Bisgaard Larsen, Norwegian Air Shuttle

Johan Bisgaard Larsen describes himself as a “Growth Creator”, which fits his profile perfectly. Originally, he is from the telecommunications industry, but in 2009, he sought new pastures in the airline industry – more specifically with Norwegian Airlines. Johan is one of the profiles that, through innovative marketing approaches, manages to reach far through innovative digital means and has, among other achievements, participated in winning the “ROI Prize” at the Danish Internet Award. Norwegian has recently begun to rebuild in the battle for new customer segments and has bought both access to the long routes and new luxurious aircraft, and we predict that Johan and his marketing team will make even more noise in 2016. Johan is part of this year’s The M List due to his visible results and professional level of competence.

Frédéric Serval

Frédéric Serval

Analytics & Search Strategy Director

Frédéric Antoine Serval, LEGO Group

Frédéric is director of Analytics & Search Strategy with LEGO Group. His session will be on how to measure creativity. Since LEGO’s internal creative agency is providing creative communication and marketing assets to hubs all around the world. But how can we measure creative work’s productivity and efficiency?

Morten Siert Eriksen

Morten Siert Eriksen

Head of Analytics

Morten Siert Eriksen, IIH Nordic

Morten is a passionate and experienced specialist within data driven marketing and digital technologies. He has solid hands-on experience in execution of digital marketing projects and strong capabilities as consultant within the field of digital marketing. He works from concept to evaluation and leads others in how to collect data and how to activate it (not waste it).

Steen Rasmussen

Steen Rasmussen

Digital Strategist & Senior Partner

Steen Rasmussen, IIH Nordic

Steen is one of Denmark’s most recognized digital analysts and an international speaker acknowledged as a leading expert on the subject. With more than 15 years of practical experience in online optimization of websites, usability and web analytics he has specialized in online measurement, method development, ease of use and commercialization.

Steen’s references range from strong nordic brands such as Vestas and VisitDenmark to international clients like Oracle, Johnson & Johnson and Microsoft. Steen has been nominated as “Practitioner of the Year” and as one of the world’s leading analysts by the Digital Analytics Association for the last three years.

Host: Jomar Reyes

Host: Jomar Reyes

Senior Business Strategist & Head of Events & Partner Relations

Jomar Reyes, IIH Nordic

Jomar is responsible for serving IIH’s community of marketer’s, business professionals and product specialists with events, workshops and courses. He also works with developing and implementing digital business strategies with selected clients, using the latest martech tools.

IIH Nordic Partners at Digital Impact Forum #6