Date & time
November 7th 2019 | 15.30 – 21.30
Location
IIH Nordic
Artillerivej 86, 2300 Copenhagen S
Denmark
Price
6,500 kr. Excl. VAT
Digital Impact Forum #6
November 7 2019
Building a bigger digital picture
Digital Impact Forum #6 in review
Digital Impact Forum the 7th of November 2019
On the 7th of November, IIH opened the doors for the second Digital Impact Forum of the year. The evening offered presentations from five leading business minds from Bonnier Publications, Norwegian Air Shuttle, LEGO Group and IIH Nordic. The speakers provided great insights to digital business cases from their companies, where particylarly data was a recurring theme in all presentations and the discussions. It was a great evening of plenty of interesting discussions, talks, a relaxed forum for networking as well as dinner and drinks.
Are you curious about the Digital Impact Forum event? You can find more on how the event took placed right here and find the next event here.
Exclusive event for marketing professionals
Digital Impact Forum is a biannual event, that gathers international leading business minds to IIH Nordic’s head office in Copenhagen. The speakers share their experiences with an audience of senior marketing executives and CXO’s, who want to rediscover their method for building a leading market position in the digital age.
IIH Nordic arranges the Digital Impact Forum twice a year in our ‘New York style’ office in Copenhagen, and guests are invited for an inspiring evening with exciting cases, new knowledge, networking, dinner and drinks.
This event will be held in English with international partners and attendees.
Review Past Digital Impact Forums
Speakers
Marie Lykke Lützhøft
Head of Data Analytics & CRM
IIH NordicMarie Lykke Lützhøft, Head of Data Analytics & CRM Bonnier Publications A/S
Marie Lykke Lützhøft is concerned with the results that can be created within data informed marketing that give the customer the best experience and the company the best result across owned and paid media. In 2018, she was one of the main people responsible for implementing the Google 360 suite in Bonnier Publications, focusing on priority use cases and including machine learning models based on data collected in Google BigQuery.
Marie has worked with CRM and data for +13 years and has great experience with creating results and running projects with a focus on subscription and digital business development, primarily in the media industry.
Johan Bisgaard Larsen
Head of Regional Marketing, Europe
IIH NordicJohan Bisgaard Larsen, Norwegian Air Shuttle
Johan Bisgaard Larsen describes himself as a “Growth Creator”, which fits his profile perfectly. Originally, he is from the telecommunications industry, but in 2009, he sought new pastures in the airline industry – more specifically with Norwegian Airlines. Johan is one of the profiles that, through innovative marketing approaches, manages to reach far through innovative digital means and has, among other achievements, participated in winning the “ROI Prize” at the Danish Internet Award. Norwegian has recently begun to rebuild in the battle for new customer segments and has bought both access to the long routes and new luxurious aircraft, and we predict that Johan and his marketing team will make even more noise in 2016. Johan is part of this year’s The M List due to his visible results and professional level of competence.
Frédéric Serval
Analytics & Search Strategy Director
IIH NordicFrédéric Antoine Serval, LEGO Group
Frédéric is director of Analytics & Search Strategy with LEGO Group. His session will be on how to measure creativity. Since LEGO’s internal creative agency is providing creative communication and marketing assets to hubs all around the world. But how can we measure creative work’s productivity and efficiency?
Morten Siert Eriksen
Head of Analytics
IIH NordicMorten Siert Eriksen, IIH Nordic
Morten is a passionate and experienced specialist within data driven marketing and digital technologies. He has solid hands-on experience in execution of digital marketing projects and strong capabilities as consultant within the field of digital marketing. He works from concept to evaluation and leads others in how to collect data and how to activate it (not waste it).
Steen Rasmussen
Digital Strategist & Senior Partner
IIH NordicSteen Rasmussen, IIH Nordic
Steen is one of Denmark’s most recognized digital analysts and an international speaker acknowledged as a leading expert on the subject. With more than 15 years of practical experience in online optimization of websites, usability and web analytics he has specialized in online measurement, method development, ease of use and commercialization.
Steen’s references range from strong nordic brands such as Vestas and VisitDenmark to international clients like Oracle, Johnson & Johnson and Microsoft. Steen has been nominated as “Practitioner of the Year” and as one of the world’s leading analysts by the Digital Analytics Association for the last three years.
Host: Jomar Reyes
Senior Business Strategist & Head of Events & Partner Relations
IIH NordicJomar Reyes, IIH Nordic
Jomar is responsible for serving IIH’s community of marketer’s, business professionals and product specialists with events, workshops and courses. He also works with developing and implementing digital business strategies with selected clients, using the latest martech tools.
IIH Nordic Partners at Digital Impact Forum #6
