GOOGLE PARTNER
SUMMIT SF 2019

Insights & Highlights from San Francisco

Date & time

November 20th 2019 | 08.30 – 12.00

Location

IIH Nordic

Artillerivej 86, 2300 Copenhagen S

Denmark

Morning brief in Review: Insights & actions from 2019 Google Summit in San Francisco

Once again Google held its annual Google Marketing Platform Partner Summit in San Francisco on November 11-12 where they presented certified partners with the upcoming features and development Roadmap for 2020 and beyond. Steen Rasmussen from IIH Nordic presented at this morning brief the most important insights and highlights form the summit.

The full picture

With over 30 sessions, 50 speakers and specialists from Google, the Partner Summit in San Francisco covers the full range of Google Marketing Technology ranging from Analytics to Ad serving and A/B testing providing a new and more coherent approach to data driven marketing and business, but this year the theme is also expected to give the first official look at a plan for Google Firebase Analytics.

Once again San Francisco comes to Copenhagen

IIH Nordic’s Senior Partner, Steen Rasmussen, is again in San Francisco representing the Nordics and will be back in Copenhagen to give an exclusive summary of highlights and insights from this major event from Google.

In this exclusive event at IIH Nordic, Steen serves up a serious mix of the latest news, options and business opportunities to help you shape your digital path for 2020 and on.

Getting it right

In this exclusive event at IIH Nordic, he serves up a serious mix of the latest news, options and business opportunities to help you shape your digital path for 2020 both for paid and free Google Analytics.

A focus on value

The morning brief is more than just an update on features, because it builds on IIH Nordic’s extensive experience on process and delivering results and therefore focuses on how to use the coming changes to ensure the overall return on tools from a business perspective.

Attendee Profile

This event is for senior specialists, key influencers, stakeholders and decision makers regarding their company’s digital presence, online marketing and analytics strategy.

Fellow attendees include:

  • Chief Marketing Officers
  • Chief Digital Officers
  • Chief Information Officers
  • Marketing Managers
  • Communications Directors & Managers
  • Senior Content Marketing Professionals
  • Digital Business Development Professionals

What you’ll take home

  • Based on experience the key takeaways from the morning brief will be:
    • New features in the Google Marketing Platform
    • Tying the martech stack together
    • Insights on return on tools
    • Key opportunities for 2019
    • Sign up for our new beta-tester community

Steen’s photo journal from San Francisco

Speakers

Florian Pertynski

Florian Pertynski

Senior Technical Web Analyst, IIH Nordic

Florian Pertynski

Senior Technical Web Analyst, IIH Nordic

Florian has been focusing on the technical side of things since 2011 as a technically astute digital analyst specialising in digital analytics strategy, implementation and insights. He loves to help clients integrate data into the strategic, operational and cultural tissues of the organisation and make data-driven decisions.

Florian has worked with organisations including Fortune 500 companies, large ecommerce sites and international charities in Denmark, UAE, Poland, UK, Sweden and Finland. He brings to the table solid technical and analytical skills and 6 years of experience managing analytics projects, also while leading a small team of analysts.

Steen Rasmussen

Steen Rasmussen

Digital Strategist & Senior Partner

Steen Rasmussen

Senior Partner – IIH Nordic

Steen is one of Denmark’s most recognized digital analysts and an international speaker. Acknowledged as a leading expert on the subject, he is often invited by Google to speak at events from Manchester to Mumbai.

With more than 15 years of practical experience in online optimization of websites, usability and web analytics he has specialized in online measurement, method development, ease of use and commercialization.

Steen’s references range from strong nordic brands such as Vestas and VisitDenmark to international clients like Oracle, Johnson & Johnson and Microsoft. Steen has been nominated as “Practitioner of the Year” and as one of the world’s leading analysts by the Digital Analytics Association for the last three years.

Date & time

November 20th 2019 | 08.30 – 12.00

Location

IIH Nordic

Artillerivej 86, 2300 Copenhagen S

Denmark