An Update on
Conversion Rate Optimization

Morning Brief December 11 2019

Date & time

December 11th 2019 | 08.30 – 11.30


IIH Nordic

Artillerivej 86, 2300 Copenhagen S


Turn users into customers with Conversion Rate Optimization

You can easily have lots of traffic on your website, but it’s not necessarily enough to generate sales or gurantee that the users have a good user experience, and therefore becomes a customer that creates value for the company in the long run.

Through working with conversion rate optimization you can increase the probability of a visiting user becoming a customer. In conversion rate optimization you work systematically and with a data driven approach to test and improve your websites ability to convert your visitors – regardless if the goal is a new customer in your webshop, a signup for your newsletter, a download of a PDF or just that the user sees and interact with specific web pages.

But how do you actually improve your conversion rate?

IIH asnwered this question at the Morning Brief on December 11th, where Yasamin and Christian Doeleman-Lassen shared insights on working with conversion rate optimization. They revealed tips to increase sales on mobile devices and why it continues to become more important to think conversion rate optimization into SEO.

This Morning Brief will be in Danish.


08:30 Registration

09:00 Opening Welcome
Jomar Reyes, IIH Nordic

09:30 7 tips to improve sales on mobile
Yasamin, IIH Nordic

10:15 Break

10:30 Conversion rate optimization – the secret ingredient in SEO
Christian Doeleman-Lassen, IIH Nordic

11:00 Closing remarks, Q&A talk and final coffee

11:30 Thank you for today


Christian Doeleman-Lassen

Christian Doeleman-Lassen

Head of SEO & CRO

Christian Doeleman-Lassen, IIH Nordic

Christian is the Head of SEO & CRO at IIH Nordic and on a daily basis he leads a team of specialists, who generates online results for some of Scandinavias biggest and most interesting companies. He is a SEO Specialist with more than 15 years of experience within search engine optimization and online marketing. Originally Christian has a master in economics, but passion for digital marketing, optimization and analysis has lead him into the world of digital marketing and IIH Nordic. He has certificates in Searchmetrics, Google Analytics and Google AdWords.



UX & Conversion Specialist

Yasamin, IIH Nordic

Yasamin is UX & Conversion Specialist at IIH Nordic, where she has been for nearly four years. She has a background with a Cand.merc(it.), where her major was E-business. Yasamin possess particular skills within content marketing, UX design and conversion rate optimization and in addition to that she has a creative mindset, which is noticeable through her work and creative thinking. 

Host: Jomar Reyes

Host: Jomar Reyes

Events, Courses & Partner Relations, IIH Nordic

Jomar Reyes

Jomar is responsible for serving IIH’s community of marketer’s, business professionals and product specialists with events, workshops and courses. He also works with developing and implementing digital business strategies with selected clients, using the latest martech tools.