Turn users into customers with Conversion Rate Optimization
You can easily have lots of traffic on your website, but it’s not necessarily enough to generate sales or gurantee that the users have a good user experience, and therefore becomes a customer that creates value for the company in the long run.
Through working with conversion rate optimization you can increase the probability of a visiting user becoming a customer. In conversion rate optimization you work systematically and with a data driven approach to test and improve your websites ability to convert your visitors – regardless if the goal is a new customer in your webshop, a signup for your newsletter, a download of a PDF or just that the user sees and interact with specific web pages.
But how do you actually improve your conversion rate?
IIH asnwered this question at the Morning Brief on December 11th, where Yasamin Malikshahi and Christian Doeleman-Lassen shared insights on working with conversion rate optimization. They revealed tips to increase sales on mobile devices and why it continues to become more important to think conversion rate optimization into SEO.
This Morning Brief will be in Danish.