It’s easy until it isn’t
Google Tag Manager is a rich and varied tool with a lot of potential for changing the data collection dynamic of any company or organization. Even if creating a “correct” implementation is fairly pedestrian, GTM really starts to shine when stretching the limits of imagination. The learning curve is steep, however, and often the path from a basic setup to a complex one is wrought with peril. This Masterclass seeks to inspire participants to understand how GTM works under the hood. Getting a feel for the complex mechanisms that underlie the seemingly simple exterior is the first step to becoming a true power user.
A quest for better data quality
With an enhanced understanding of Google Tag Manager, participants will get the chance to flex their implementation muscles when working with more and more ambitious use cases and tracking needs. It’s not just about data collection. It’s also about customizing the overall measurement plan to ensure top data quality without compromising the accuracy of the tracking setup.
The half-day workshop delivered direct interactive learning forum with Simo Ahava and Google Tag Manager. His 12+ years of industry experience from both sides of the proverbial table (marketing and software development) was of great use to senior professionals working in data analytics, marketing, and business strategy. With Simo’s advice, attendees were able to better recognize data quality issues and the untapped potential in their data collection. Using these tools in your daily work will help you transform your company, brand, and the processes thereof on the road to better, more meaningful data.
After the masterclass, attendees received a certificate of completion available to share afterwards.