Fulfill your digital potential


Masterclass with Julius Fedorovicius
26-27 Feb 2020 Copenhagen

Date & time

February 26-27 2020


IIH Nordic

Artillerivej 86, 2300 Copenhagen S



Regular Price 7,500 kr. Excl. VAT

Included Lunch and Certificate

Google Tag Management Masterclass with Julius Fedorovicius

It’s time to start unlocking Google Tag Manager’s power

Even though Google Tag Manager is often promoted as a simple-to-use tool that requires no coding or technical knowledge, the reality becomes different once you start digging deeper.

Yes, there are plenty of things that can be implemented easily without much technical knowledge (like generic link click tracking). But there is so much more that you could do in order to harness GTM’s potential and actually collect meaningful data. In this masterclass, Julius Fedorovicius (from Analytics Mania) helped the attendees unlock those possibilities.

Finding a balance between the total dependence on a developer and going solo with GTM

In this 2-day masterclass, the attendees learned about the right work principles with Google Tag Manager. Julius taught the attendees how to properly cooperate with developers to reach the best results (but they also learned how to complete complex certain tasks all by themselves). The key to success with Google Tag Manager is finding the right balance: trying to stay agile with your tag management but at the same time, not compromising the quality of your data collection mechanism.

*After the masterclass the attendees received a certificate of completion available to share and use on LinkedIn afterwards. (Note that this is not certification from Google, but this course can also be used as preparation for the official Google Analytics Certification).

Masterclass Workshop

In this masterclass, Julius shared knowledge on:

  • How to become a power user of Google Tag Manager
  • Data Layer
  • How to complete many tasks with GTM on your own
  • Some technical topics that will enhance your Google Tag Manager skillset (like DOM, CSS Selectors, etc.)
  • Enhanced Ecommerce setup with Google Tag Manager

After the masterclass, the attendees learned:

  • How to use powerful user-defined variables in GTM
  • How to take advantage of the Data Layer
  • How to cooperate with developers
  • How to properly test and debug your GTM setup
  • The workflow of the Enhanced Ecommerce implementation


Day 1

09.30 – 10.00   Registration and Coffee

10.00 – 10.10   Welcome

10.10 – 10.40   GTM Refresher

10.40 – 11.30    Session 1: Data Layer under the hood

11.30 – 11.40    Break

11.40 – 12.30    Session 2: Working with URLs and clicked elements

12.30 – 13.00    Sandwich break

13.00 – 13.50    Session 3: Various techniques to get data from the website

13.50 – 14.00    Break

14.00 – 14.50    Session 4: Preserving data between pages

14.50 – Summary of day 1, questions, AMA

Day 2

09.45 – 10.00   Coffee

10.00 – 10.20    Recap of yesterday’s sessions

10.20 – 11.10    Session 5: Expanding GTM’s functionality with CSS selectors

11.10 – 11.20    Break

11.20 – 12.20    Session 6: The process of implementing GA Enhanced Ecommerce via GTM

12.20 – 12.50    Sandwich break

12.50 – 13.30    (continued) Session 6: The process of implementing GA Enhanced Ecommerce via GTM

13.30 – 14.00    Session 7: Introduction to GTM Custom Templates

14.00 – 14.10    Break

14.10 – 15.00    Session 8: Testing and Debugging GTM setup

15.00 – 15.30    Summary, questions, AMA

15.30 – 15.40    Group photo

15.40                  End of day

Workshop Trainer

Julius Fedorovicius

Julius Fedorovicius

Founder of Analytics Mania, Consultant, Instructor

Julius Fedorovicius, Founder of Analytics Mania, Consultant, Instructor

Julius Fedorovicius is a digital analytics consultant helping businesses make the most out of their Google Analytics and Google Tag Manager setups.

Julius is very active on his blog, analyticsmania.com. Also runs online courses, on-premise workshops and is always looking for new ways to teach his craft. As of this moment, he has helped thousands of students to get up-and-running with Google Tag Manager.

You can follow him at www.analyticsmania.com, twitter @fedorovicius or Linkedin.

Date & time

February 26-27 2020


IIH Nordic

Artillerivej 86, 2300 Copenhagen S



Extreme Early Bird 4,950 DK Excl. VAT (until November 30)

Early Bird 6,375 DK Excl. VAT (until December 31)

Regular Price 7,500DK Excl. VAT

Includes Lunch and Certificate

Book now!