Date & time
February 26-27 2020
Location
IIH Nordic
Artillerivej 86, 2300 Copenhagen S
Denmark
Fulfill your digital potential
GOOGLE TAG MANAGEMENT
MASTERCLASS
Masterclass with Julius Fedorovicius
26-27 Feb 2020 Copenhagen
Google Tag Management Masterclass with Julius Fedorovicius
It’s time to start unlocking Google Tag Manager’s power
Even though Google Tag Manager is often promoted as a simple-to-use tool that requires no coding or technical knowledge, the reality becomes different once you start digging deeper.
Yes, there are plenty of things that can be implemented easily without much technical knowledge (like generic link click tracking). But there is so much more that you could do in order to harness GTM’s potential and actually collect meaningful data. In this masterclass, Julius Fedorovicius (from Analytics Mania) will help you unlock those possibilities.
Finding a balance between the total dependence on a developer and going solo with GTM
In this 2-day masterclass, you will learn about the right work principles with Google Tag Manager. Julius will teach you how to properly cooperate with developers to reach the best results (but you will also learn how to complete complex certain tasks all by yourself). The key to success with Google Tag Manager is finding the right balance: trying to stay agile with your tag management but at the same time, not compromising the quality of your data collection mechanism.
Masterclass Workshop
In this masterclass, Julius will share knowledge on:
- How to become a power user of Google Tag Manager
- Data Layer
- How to complete many tasks with GTM on your own
- Some technical topics that will enhance your Google Tag Manager skillset (like DOM, CSS Selectors, etc.)
- Enhanced Ecommerce setup with Google Tag Manager
After the masterclass, you will have learned:
- How to use powerful user-defined variables in GTM
- How to take advantage of the Data Layer
- How to cooperate with developers
- How to properly test and debug your GTM setup
- The workflow of the Enhanced Ecommerce implementation
*After the masterclass you will receive a certificate of completion available to share and use on LinkedIn afterwards. (Note that this is not certification from Google, but this course can also be used as preparation for the official Google Analytics Certification).
This Masterclass is for:
- Those who have a basic understanding of GTM and are familiar with the concept of tags, triggers, variables, have a basic understanding of the Data Layer
- Intermediate users of Google Analytics (know how to track pageviews, events, goals), knowledge of GA custom dimensions is a plus.
Program
Day 1
09.30 – 10.00 Registration and Coffee
10.00 – 10.10 Welcome
10.10 – 10.40 GTM Refresher
10.40 – 11.30 Session 1: Data Layer under the hood
11.30 – 11.40 Break
11.40 – 12.30 Session 2: Working with URLs and clicked elements
12.30 – 13.00 Sandwich break
13.00 – 13.50 Session 3: Various techniques to get data from the website
13.50 – 14.00 Break
14.00 – 14.50 Session 4: Preserving data between pages
14.50 – Summary of day 1, questions, AMA
Day 2
09.45 – 10.00 Coffee
10.00 – 10.20 Recap of yesterday’s sessions
10.20 – 11.10 Session 5: Expanding GTM’s functionality with CSS selectors
11.10 – 11.20 Break
11.20 – 12.20 Session 6: The process of implementing GA Enhanced Ecommerce via GTM
12.20 – 12.50 Sandwich break
12.50 – 13.10 (continued) Session 6: The process of implementing GA Enhanced Ecommerce via GTM
13.10 – 13.40 Session 7: Introduction to GTM Custom Templates
13.40 – 13.50 Break
13.50 – 14.40 Session 8: Testing and Debugging GTM setup
14.40 – 15.10 Summary, questions, AMA
15.10 – 15.20 Group photo
15.20 End of day
Workshop Trainer
Julius Fedorovicius
Founder of Analytics Mania, Consultant, Instructor
IIH NordicJulius Fedorovicius, Founder of Analytics Mania, Consultant, Instructor
Julius Fedorovicius is a digital analytics consultant helping businesses make the most out of their Google Analytics and Google Tag Manager setups.
Julius is very active on his blog, analyticsmania.com. Also runs online courses, on-premise workshops and is always looking for new ways to teach his craft. As of this moment, he has helped thousands of students to get up-and-running with Google Tag Manager.
You can follow him at www.analyticsmania.com, twitter @fedorovicius or Linkedin.