Digital Analytics Hub


3.April 2020

Date & time

3. April 2020| 8:30 – 12:30


IIH Nordic

Artillerivej 86, 2300 Copenhagen S


Digital Analytics Hub

Virtual Digital Analytics Hub 3rd of April 2020

On April 3rd, IIH Nordic in collaboration with DA Hub will ‘open their doors’ to bring togather top analytics professionals for in-depth peer to peer knowlegde exchange.

The DA Hub Club is 100% roundtable discussions. No presentations; no sales pitches. Instead of listening to someone’s keynote, you will engage with your peers in a productive discussion about what works and what doesn’t work in analytics so you can start improving your analytics programme on the very next day.

Each roundtable is led by an experienced analytics practitioner. You will come away with practical solutions to your most pressing analytics challenges. Discussion topics will range from the technical to the strategic. Pick three 90-minute discussions out of 12 choices. Continue the conversations with your peers over lunch and coffee breaks.

How does it work?

There are 12 discussions to pick from, so you won’t be short of choice. Topics include a range of subjects from technical through managerial challenges to new technology introductions in digital analytics, data science and optimisation.
Each delegate participates in three roundtable discussions during the day and each discussion last for 90 minutes. Enough time to get to the heart of matter and cover some practical solutions to key challenges.


“This is my favorite Conference going – by far. Modeled on X Change, it provides the same wonderful all-conversation format, relaxed atmosphere and intense deep-dives. You will love it”

Gary Angel
Founder & CEO, Digital Mortar
“The DA Hub nourishes a unique ambiance of sharing and collaboration. It is one of the very few analytics conference that manages to get 120 delegates and make them feel as part of one team with one common goal – making digital analytics better and helping each other do better.”
Etienne Cox
Director Global Online & Web Analytics, Dell


Are you interested in what the Digital Impact Forum event offer? Here you can have a look at the program from the event on November 7, 2019.

15.30   Doors open
16.00   Welcome by Steen Rasmussen and Jomar Reyes, IIH Nordic

16.20   Best in Class Data Setup – Data in the Cloud – Marie Lykke Lützhoft, Head of Data Analytics & CRM at Bonnier Publications
16.40   From Growth to Profit – Digital Marketing as a Tool – Johan Bisgaard Larsen, Head of Regional Marketing, Europe at Norwegian Air Shuttle

17.00   Break

17.10   Marketing and Data – A Love Story – Morten Siert Eriksen, Head of Analytics at IIH Nordic
17.30   Khal Harris, Digital Strategist EMEA at Tealium

17.40   Food & Fun

18.30   Applied Data, Complex Data in a Complex World – Frédéric Serval, Analytics & Search Strategy Director at LEGO Group
18.50   Google Cloud – Steen Rasmussen, Digital Strategist & Senior Partner at IIH Nordic

19.25   Evaluation
19.30   Networking & Fun

21:30 Finish

Attendee Profile

You are a key influencer, stakeholder and decision maker regarding your company’s digital presence, online marketing and analytics strategy. You have the ambition to bring your organisation to the leading edge of business/marketing technology, where being data driven is key.

Fellow attendees include;

  • Chief Marketing Officers
  • Chief Digital Officers
  • Chief Information Officers
  • Marketing Managers
  • Communications Directors & managers
  • Senior Content Marketing professionals
  • Digital Business Development professionals

Discussion Leaders

Heidi Teschemacher

Heidi Teschemacher

CCO, Life Extension Europe

Heidi Teschemacher, Life Extension Europe

Heidi is the Commercial Director for the Consumer division of Life Extension Europe, an eCommerce company selling food supplements in Europe, where she’s also responsible for corporate Marketing & IT. She is a born retailer with a drive to constantly learn and improve. With almost 20 years of experience in retail and the last 10+ years in roles mainly focusing on turnaround and growth, Heidi brings in expertise within strategy, innovation and consumers. She has previously been with international brand companies like Gillette, P&G, L’Oreal, Cloetta to retail chains as Coop and MENY – and now in eCommerce.

Marie Lykke Lützhøft

Marie Lykke Lützhøft

Head of Data Analytics & CRM, Bonnier Publications A/S

Marie Lykke Lützhøft, Bonnier Publications A/S

Marie Lykke Lützhøft is concerned with the results that can be created within data informed marketing that give the customer the best experience and the company the best result across owned and paid media. In 2018, she was one of the main people responsible for implementing the Google 360 suite in Bonnier Publications, focusing on priority use cases and including machine learning models based on data collected in Google BigQuery.

Marie has worked with CRM and data for +13 years and has great experience with creating results and running projects with a focus on subscription and digital business development, primarily in the media industry.

Astrid Illum

Astrid Illum

Head of Product & Digital Analytics DIO, DFDS

Astrid Illum, DFDS

Martin Madsen

Martin Madsen

Senior Data Engineer,

Martin Madsen,

Marin is a Data Engineer at which is DKs biggest online supermarket. His tasks are to work with GTM + GA and the Google Cloud stack to organize the company’s commercial information and activate it again. The goal is to be one of Europe’s most personal supermarket and implementing real omni channel customer experiences.

Marina Medved

Marina Medved

Head of Marketing Technology & Digital Analytics

Marina Medved, Saxo Bank

Christina Elmark

Christina Elmark

Global E-Commerce Manager, Gaming, EPOS

Christina Elmark, EPOS

Thomas Jacobsen

Thomas Jacobsen

Digital Engagement Officer (Analytics), UNHCR

Thomas Jacobsen, UNHCR

Steen Rasmussen

Steen Rasmussen

Digital Strategist & Senior Partner

Steen Rasmussen, IIH Nordic

Steen is one of Denmark’s most recognized digital analysts and an international speaker acknowledged as a leading expert on the subject. With more than 15 years of practical experience in online optimization of websites, usability and web analytics he has specialized in online measurement, method development, ease of use and commercialization.

Steen’s references range from strong nordic brands such as Vestas and VisitDenmark to international clients like Oracle, Johnson & Johnson and Microsoft. Steen has been nominated as “Practitioner of the Year” and as one of the world’s leading analysts by the Digital Analytics Association for the last three years.

Your Hosts

Host: Jomar Reyes

Host: Jomar Reyes

Senior Business Strategist & Head of Events & Partner Relations

Jomar Reyes – Head of Events & Partner Relatations, IIH Nordic

Jomar is responsible for serving IIH’s community of marketer’s, business professionals and product specialists with events, workshops and courses. He also works with developing and implementing digital business strategies with selected clients, using the latest martech tools.

Michael Feiner

Michael Feiner

Co-Founder & Director, DA Hub

Michael Feiner – Co-founder & Director of DA Hub

Michael’s digital analytics career goes back to 2001. He has worked for Nedstat (now part of comScore), Nielsen Online and analytics consultancy Logan Tod. In 2007 Michael set up AEP Convert, an analytics and optimisation consultancy working with clients such as Royal Bank of Scotland, Vodafone, Chelsea FC, More Than, BT, Selfridges, Kitbag and Lakeland. In April 2016 AEP Convert merged with L3 Analytics to form LeapThree.
In 2018, Michael negotiated the sale of LeapThree to digital marketing agency, Ayima. He subsequently, left Ayima in 2019 to focus on building up the Digital Analytics Hub.
Matthias Bettag

Matthias Bettag

Senior Data Strategist at ODOSCOPE

Matthias Bettag – Senior Data Strategist at ODOSCOPE

Matthias is a seasoned digital analytics practitioner, strategic consultant and Certified Web Analyst TM. He founded the Semphonic European office in early 2012 following seven years with pharmaceutical giant Bayer. He was Germany’s country manager for the Digital Analytics Association (DAA) from 2009-2018.
Matthias was a tutor of the UBC Sauder School of Business (Canada) for the German online course “Award of Achievements in Digital Analytics” from 2012-2018 and speaker at various events.  He was managing partner at Digital Motion before joining ODOSCOPE as a Senior Data Strategist in 2019.

IIH Nordic Partners at Digital Impact Forum #6