Date & time
3. April 2020| 8:30 – 12:30
Location
IIH Nordic
Artillerivej 86, 2300 Copenhagen S
Denmark
On April 3rd, IIH Nordic in collaboration with DA Hub will ‘open their doors’ to bring togather top analytics professionals for in-depth peer to peer knowlegde exchange.
“This is my favorite Conference going – by far. Modeled on X Change, it provides the same wonderful all-conversation format, relaxed atmosphere and intense deep-dives. You will love it”
Heidi is the Commercial Director for the Consumer division of Life Extension Europe, an eCommerce company selling food supplements in Europe, where she’s also responsible for corporate Marketing & IT. She is a born retailer with a drive to constantly learn and improve. With almost 20 years of experience in retail and the last 10+ years in roles mainly focusing on turnaround and growth, Heidi brings in expertise within strategy, innovation and consumers. She has previously been with international brand companies like Gillette, P&G, L’Oreal, Cloetta to retail chains as Coop and MENY – and now in eCommerce.
Marie Lykke Lützhøft is concerned with the results that can be created within data informed marketing that give the customer the best experience and the company the best result across owned and paid media. In 2018, she was one of the main people responsible for implementing the Google 360 suite in Bonnier Publications, focusing on priority use cases and including machine learning models based on data collected in Google BigQuery.
Marie has worked with CRM and data for +13 years and has great experience with creating results and running projects with a focus on subscription and digital business development, primarily in the media industry.
Marin is a Data Engineer at nemlig.com which is DKs biggest online supermarket. His tasks are to work with GTM + GA and the Google Cloud stack to organize the company’s commercial information and activate it again. The goal is to be one of Europe’s most personal supermarket and implementing real omni channel customer experiences.
Steen is one of Denmark’s most recognized digital analysts and an international speaker acknowledged as a leading expert on the subject. With more than 15 years of practical experience in online optimization of websites, usability and web analytics he has specialized in online measurement, method development, ease of use and commercialization.
Steen’s references range from strong nordic brands such as Vestas and VisitDenmark to international clients like Oracle, Johnson & Johnson and Microsoft. Steen has been nominated as “Practitioner of the Year” and as one of the world’s leading analysts by the Digital Analytics Association for the last three years.
Jomar is responsible for serving IIH’s community of marketer’s, business professionals and product specialists with events, workshops and courses. He also works with developing and implementing digital business strategies with selected clients, using the latest martech tools.