CxO Digital Update

3rd September 2020

Date & time

3rd September 2020 | 16.30 – 21.00


Copenhagen Distillery
Kløvermarksvej 70d, 2300 Copenhagen S


7,500 kr. Excl. VAT

CxO Digital Update

Here you can see more from the exclusive evening IIH Nordic hosted to update leaders on digital trends on Thursday the 3rd of September 2020.

The CxO Digital Update is an evening event to give business leaders in Denmark, the latest trends and insights that are critically important for these companies to lead in their markets in the digital ‘on-line’ age. By gathering C-level positions from different companies and business areas, the event offers a great opportunity for networking as well as sharing experiences and challenges.

The keynote speakers have pioneered and led the way with integrating technology and data into their operations and marketing. As they represent both consultancies and brands, they bring to the event different perspectives on how to gain business value from integrating digital technology.


3rd of September 2020

16.30 – 21.00

Copenhagen Distillery
Kløvermarksvej 70D
2300 Copenhagen S


16.30 – 17.00    Registration, tour of the distillery & welcome drink

17.00 – 18.00    Welcome – Steen Rasmussen, IIH Nordic
                            Digital as business driver – Jesper Jensen, Online Marketing Director,
                            Reverse thinking – Örn Ólason, Co founder, ThankYou Agency

18.00 – 18.20    Short break and refreshments

18.20 – 19.00    Cloud for profit – Robert Johnson, Head of Analytics & Cloud, IIH Nordic
                            Outside the box; Business not as Usual – Jens Nielsen, Senior Digital Advisor, Zesta

19.00 – 19.40    Dinner

19.40 – 20.20    Practical Digital Transformation in 12 months; A story from the real world – Heidi                                            Teschemacher, CCO, Life Extension Europe
                            More to be announced

20.20 – 20.30    End of the road – Steen Rasmussen, IIH Nordic

20:30  – ?            Networking and drinks

This event targets …

The CxO Digital Update event targets you, who are in a leading role of your company, and an influential decision maker on the company’s digital presence, online marketing, and analytics strategy on a daily basis. You have ambitions to make your organization one of the leaders in business / marketing technology, where being data-driven is key.

Your title could be:

  • Chief Marketing Officer
  • Chief Digital Officer
  • Chief Information Officer
  • Chief Executive Officer
  • Head of Marketing & Communications
  • Head of Digital Performance
  • Head of E-commerce


Jesper Jensen

Jesper Jensen

Online Marketing Director

Jesper Jensen,

Jesper has since 2012 worked as Online Marketing Director at, one of the fastest growing fashion retailer in Scandinavia. Jesper comes with experience from telecom companies such as Telenor and Fullrate. In particular his competencies cover years of experience in developing search strategies and leading SEM and SEO activities.

Robert Johnson

Robert Johnson

Head of Analytics & Cloud Marketing Solutions

Robert Johnson, IIH Nordic

Robert Johnson has 25+ years of experience working within consultancy with several years in media agencies, but also working for large brands such as the TDC Group. By the beginning of 2020 Robert returned to the consultancy side, after working 10 years in telecom, where he established a data driven decision making culture and led an agile team at TDC Group. Robert serves clients such as LEGO, Elkjøp and Bonnier Publications with his expertise on building data foundations and providing Google Cloud solutions. From his earlier work Robert has experience with digital transformation, implementing data driven decision making mind-sets and leading agile teams of 180+ people to build data foundations and improve marketing results.

Heidi Teschemacher

Heidi Teschemacher


Heidi Teschemacher, Life Extension Europe

Heidi is the Commercial Director for the Consumer division of Life Extension Europe, an e-Commerce company selling food supplements in Europe, where she’s also responsible for corporate Marketing & IT. Through data activation, Life Extension Europe has improved knowledge of customer journeys and improved the conversion rate with 40% and experienced a 62% increase in transactions.

With almost 20 years of experience in retail and the last 10+ years in roles mainly focusing on turnaround and growth, Heidi brings in expertise within strategy, innovation and consumers. She has previously been with international brand companies like Gillette, P&G, L’Oreal, Cloetta to retail chains as Coop and MENY – and now in e-Commerce.

Jens Nielsen

Jens Nielsen

Director & Senior Digital Advisor

Jens Nielsen, Zesta

Jens comes with 35+ years expertise of consulting companies, boards and C-levels to navigate through their digital transformation. He has international experience as board member and non-executive director, where he brings digital strategies to life at board or C-level for international brands such as Estee Lauder, Nestlé, Virbac and Hertz. He has worked at boards or senior management positions within IT, telecom, media, TV and digital marketing for over 30 years. Currently, Jens Nielsen is the director of Zesta Ltd, where he assists and guides companies in building a resilient business through the establishment of data-based sales, marketing and brand strategies.

Steen Rasmussen

Steen Rasmussen

Digital Strategist & Senior Partner

Steen Rasmussen, IIH Nordic

Steen is one of Denmark’s most recognized digital analysts and an international speaker acknowledged as a leading expert on the subject. With more than 15 years of practical experience in online optimization of websites, usability and web analytics he has specialized in online measurement, method development, ease of use and commercialization.

Steen’s references range from strong nordic brands such as Vestas and VisitDenmark to international clients like Oracle, Johnson & Johnson and Microsoft. Steen has been nominated as “Practitioner of the Year” and as one of the world’s leading analysts by the Digital Analytics Association for the last three years.

IIH Nordic Partners at CXO Digital Update 2020