Heidi Teschemacher, Life Extension Europe
Heidi is the Commercial Director for the Consumer division of Life Extension Europe, an e-Commerce company selling food supplements in Europe, where she’s also responsible for corporate Marketing & IT. Through data activation, Life Extension Europe has improved knowledge of customer journeys and improved the conversion rate with 40% and experienced a 62% increase in transactions.
With almost 20 years of experience in retail and the last 10+ years in roles mainly focusing on turnaround and growth, Heidi brings in expertise within strategy, innovation and consumers. She has previously been with international brand companies like Gillette, P&G, L’Oreal, Cloetta to retail chains as Coop and MENY – and now in e-Commerce.