Danish- 23. October 2025
- 15:00
- Online Webinar
Turning marketing data into AI-driven advantage
AI is redefining modern marketing — but without a solid data foundation, personalization slows down, insights become unreliable, and performance loses momentum.
For most organizations, the obstacle isn’t strategy or tools — it’s data readiness.
In this session, you’ll learn how structured, validated, and connected campaign data forms the backbone for accurate insights, scalable personalization, and measurable business results.
Agenda
From Data Chaos to Opportunity
John Synnes, Commercial Data Consultant, IIH Nordic
John sets the stage by exploring how fragmented marketing data limits AI performance — and how clean, unified data can transform the way teams work, analyze, and grow.
One Shared Data Language
Kasper Bossen Rasmussen, CEO, Accutics
Kasper demonstrates how creating “one shared data language” turns disconnected campaign setups into consistent, trusted inputs that power smarter AI and cleaner analytics.
The AI Landscape: Why Personalization Starts with the Right Foundation
Kristina Vehn, COO, IIH Nordic
Kristina outlines today’s AI landscape and explains why true hyper-personalization relies on architecture — not just algorithms. Clean, connected data is the real engine of AI-driven success.
Case Study: Nilfisk
Mads N. Christensen, Senior Global Digital Marketing Specialist, Nilfisk
Mads shares how Nilfisk simplified a complex global structure in collaboration with Accutics and IIH Nordic. By standardizing tracking and tagging, 19 fragmented assets became 5 unified ones — creating reliable data that now fuels scalable marketing and future AI initiatives.
Live Q&A
Wrap up the session with practical answers and expert guidance from all speakers.
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