AI-Driven Marketing: Innovate, Accelerate, Dominate

Once again we open the doors at Google’s Copenhagen office for this exclusive second edition of our half yearly events with Google designed for digital marketing leaders and tech influencers to give them the latest cases, low hanging fruits and must win digital battles right now. 

We will do our best to cut through the noise and deliver a series of very target updates to deliver that extra value and insight to help you make the right decisions to kickstart the second halt of the year. 

Join us as we dive into how cutting-edge AI technologies can transform your marketing strategies and drive substantial business growth.

Date
19. June 2024

Opening hours
08:30 - 11:30

Google CPH - Sankt Petri Passage 5

What to Expect

  • Inspiring Kickoff: Start your morning with Steen’s insightful welcome, focusing on the transformative power of AI and the importance of strategic innovation.
  • Google’s AI Innovations: Birgitte from Google will provide insights into their latest AI advancements, complete with case studies and compelling videos.
  • Strategic AI Roadmap: Learn from Robert of IIH about crafting a robust AI implementation strategy that ensures sustainability, scalability, and quick results, while avoiding common pitfalls.
  • Marketing Jumpstart: Julianna will reveal funding opportunities to kickstart your AI journey with Google, detailing the qualifying criteria for these programs.
  • AI as a Marketing Accelerator: Christian from IIH will demonstrate how generative AI can accelerate your marketing efforts, driving efficiency and creativity.
  • Future Trends: Lars from IIH will offer a forward-looking perspective on the future of AI in marketing, helping you stay ahead of the curve.
  • Actionable Takeaways: Conclude with Steen’s wrap-up session, where you’ll receive practical calls to action to implement in your marketing strategies.

 

This event is an unmissable opportunity to network with peers, gain valuable insights, and return to your organization with actionable strategies to leverage AI for substantial marketing success. Secure your spot now and prepare to revolutionize your marketing approach!

Secure your ticket today, since we know from experience that they will go fast.

 

Our events are usually popular, and we don’t always have enough tickets for everyone. Therefore, we reserve the right to cancel tickets ordered by competitors, freelancers, and students.

Agenda

08:30

Arrival & check in

09:00

Welcome to tomorrow today

Steen Rasmussen, Director of Data Innovation and Co-Founder, IIH Nordic

09.05

Google and AI

Birgitte Jöhncke, Nordic Head of Data & AI transformation, Google

09.25

AI Roadmap for the WIN

Robert Johnson, Director of Insights & Activation, IIH Nordic

09:45

Marketing Jumpstart your Business

Julianna Sawma, Project Manager - Client Growth, IIH Nordic

10.00

Break

10.30

Generative AI as marketing accelerator

Christian Doeleman-Lassen, Commercial Director, IIH Nordic

10:50

Looking into the future of data driven business

Lars Gudbrandsson, CEO, IIH Nordic

11:10

Wrap up and call to action - Steen Rasmussen

11:30

Thanks and afterthought