Danish- 4. September 2025
- 13:00 - 15:00
- Accutics HQ Copenhagen
Back to Work, But Smarter: Elevate Your Marketing with AI-Ready Data.
Let’s start autumn smart. Not by doing more, but by preparing for what’s next.
AI is reshaping marketing. Without the right data foundation, personalization stalls, insights fall short, and performance loses momentum. Most teams do not have a dashboard problem. They have a data readiness problem.
On Thursday, September 4th, join a select group of marketing and data leaders for an exclusive session focused on making your data AI-ready. This is not about buzzwords. It is about how structured, validated, and connected campaign data unlocks smarter personalization, faster reporting, and stronger decisions.
You will leave with a clear path to uncover and fix your data blind spots, so you can move to clarity and take full advantage of AI. Smart marketers are not just curious about AI. They are ready for it.
Ready to stop guessing and start knowing?
Data is your leverage in the age of AI, but only if the foundation is solid. When your structure is right, scattered metrics become personalized experiences, guesswork gives way to precision, and strategy translates into real action.
This session will help you:
- Build a data structure ready for AI-driven personalization and automation
- Identify hidden inefficiencies costing you real results and limiting your AI potential
- Gain practical tools you can apply immediately, not next quarter
- Learn from a real-world case study and a peer-led panel, offering fresh perspective on how others are tackling data challenges and preparing their data for AI
We’re excited to welcome you at the Accutics office: Farvergade 17, 3, 1463 København K- see you there!
Agenda
Arrival & Opening: From Data Chaos to Opportunity - IIH Nordic
One shared data language - Kasper Rasmussen, Accutics
Before AI can act smart, your data has to speak the same language.
The AI Landscape: Why Personalization Starts with the Right Foundation - Kristina Vehn, IIH Nordic
In a world driven by hyper-personalized experiences, true AI success doesn't start with algorithms, it starts with architecture. This session explores why building a strong data foundation is the essential first step for personalization at scale. From clean, connected data to aligned teams and clear goals, we’ll show how the right groundwork enables real business impact.
Short Break
Case Study - Nilfisk
Panel discussion: Including interactive exercise
What does it take to move from fragmented marketing operations to structured, scalable execution? In this session, Nilfisk, Accutics, and IIH Nordic discuss how cross-functional collaboration, the right partnerships and internal aligning and stakeholder management help teams standardize their marketing data and unlock better decisions and AI readiness.
Closing thoughts & drinks - IIH Nordic