Morning Brief
Brains for breakfast: Future trends in analytics, data and activation
Date
24. September 2024
Opening hours
08:30 - 12:00
IIH Nordic - Artillerivej 86
Future-Proof Your Product: Insights and Strategies for the Evolving Analytics
The digital business space is evolving and the demand for operational data has never been greater both tactically and strategically as part of AI’s. But the new demand is data integrated across the organization covering both sales, marketing and product as a single source of truth, where product claims the seat of honor.
Because at the end of the day without the right product and insights, both selling and marketing is an uphill battle.
Join Adam Greco from Amplitude, Steen Rasmussen from IIH Nordic, Daniel Lintoiu from Lemvigh‑Müller, Natasha Rogen from Too Good To Go, and host of the day Robert Johnson for an exclusive exploration of how to leverage and build an operation around data to secure the optimal efficiency between marketing, market and product.
What you’ll take home
- An understanding of how the trinity of product, marketing and sales can be leveraged better
- Insights into the changing demand around product and analytics
- An operational guideline for how to leverage your existing data
- How to establish a structure around marketing insights and product management.
Who should attend
Senior digital marketers, marketing managers and CMO who want’s to reflect on business as usual from a new perspective, product managers and owners who are looking for an opportunity to better leverage the data and CDOs, CCO who wish to understand where the market is going and how to leverage their data to get to the next level.
Brainy breakfast included
While you listen we will naturally also make sure you get to enjoy a selection of some of the best breakfast snacks, juice and coffee to awaken your brain and kickstart your day.
Program
Arrival
Artillerivej 86, 1, 2300 Copenhagen S
More than just a good morning
Robert Johnson, IIH Nordic, Director of Insights & Activation
Building the business with data
Daniel Lintoiu, Lemvigh‑Müller, Director of Marketing, & Natasha Rogen, Too Good To Go, Product Data Analyst
A new role of analytics
Adam Greco, Amplitude, Analytics Industry Veteran
Break
The end of analytics as usual
Steen Rasmussen, IIH Nordic, Director of Data Innovation
Future trends in analytics and data
Panel with Adam, Steen, Natasha and Daniel
The End of The Beginning
Joint partnership presentation, Robert Johnson
Networking
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