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Digital Impact Forum is a biannual event, that gathers the international leading business minds to IIH Nordic’s head office in Copenhagen.

The Executives’s Experience with Impact

This event is designed to make today’s senior business professional rethink business with today’s technology.

Digital Impact Forum is a memorable evening event at the IIH Nordic theatrette in the ‘New York’ style offices in Copenhagen. This unique event brings together some of the leading executives who are pioneers in digital thought leadership.

The event is fully catered with welcome drinks, canapes, dinner, wine and boutique beverages creating a memorable experience of learning, inspiration and knowledge sharing.

The speakers share their experience with an audience of senior marketing executives and CXO’s, who want to rediscover their method for building a leading market position in the digital age.

Attendee Profile

You are a key influencers, stakeholders and decision maker regarding their company’s digital presence, online marketing and analytics strategy. You have ambitions to bring your organisation to the leading edge of business/marketing technology, where being data driven is key.

Fellow attendees include;

  • Chief Marketing Officers
  • Chief Digital Officers
  • Chief Information Officers
  • Marketing Managers
  • Communications Directors & managers
  • Senior Content Marketing professionals
  • Digital Business Development professionals

Register Now



15:30 – Arrival, registration, refreshments & snacks

16:00 – Welcome & Roundtable introductions

16:10 – eCommerce from the Trenches – Strategy tactics & reality
Christina Pæremand – Global Head of eCommerce, Trollbeads

16:35 – Datadriven business – operations & executions
Jesper Jensen – Online Marketing Director,

17:00 – Short break

17:05 – Strategic SEO – Management approach to SEO
Christian Doelemann – Head of SEO, IIH Nordic

17:30 – Industry Expert – Martech Session

17:55 – Dinner, wine and premium beer

18:40 – Wisdom from the Crowd 

All of YOU- facilitated by Jomar Reyes

18:55 – Industry Expert – Martech Session

19:20 – The High Cost of Loose Digital Ends
Christian Foged – App & Data Activation Team Lead, Danske Spil

19:45 – Attracting & Harnessing Industry Talent

20:10 – Wisdom to the Crowds

All of YOU – facilitated by Jomar Reyes, Snr Business Strategist

20:25 – Towards new beginnings

Steen Rasmussen – Senior Partner, IIH Nordic

20:30 – Networking, snacks & drinks

Date and Time
3:30 – 10:30pm
19 September 2018

IIH Nordic
Artilerievej 86,
Copenhagen S


Christina P. Elmark

Christina P. Elmark

Global eCommerce Manager - Trollbeads

Christina P. Elmark

Global eCommerce Manager – Trollbeads
Christina has a track record with eCommerce management and consultancy for retail brands such as Magazin, Ordning & Reda, Bodum, Ilse Jacobsen and recently with Trollbeads.

She has been a strong advocate of best practices with direct online sales throughout her career, and has seen the changes with the advent of smartphones and social media.

Her talk ‘eCommerce from the Trenches’ gives an insiders look on the operations of how the online experience should be engineered to service today’s customers.

Jesper Jensen

Jesper Jensen

Online Marketing Director -

Jesper Jensen

Online Marketing Director –

Jesper Jensen is Online Marketing Director at, one of the fastest growing fashion retailer in Scandinavia.  Jesper has worked for since 2012, responsible for all areas of the online marketing.

Christian Foged

Christian Foged

App & Data Activation Team Lead at Danske Spil A/S

Christian Foged

App & Data Activation Team Lead at Danske Spil A/S

Over the last 20 years, Christian has worked with online marketing in the areas of telecommunications, travel and currently with online gaming.

He focus is now on the cutting edge of data activation with mobile apps in a high visitor traffic environment.

Christian Doeleman

Christian Doeleman

Head of SEO

Christian Doeleman 

Head of SEO – IIH Nordic

Christian’s work with optimising organic traffic from search engines, predates the existence of Google. He is recognised by many as a leading authority with SEO and is one of  a few specialists who is awarded with a Black Belt level of certification with the SearchMetrics tool.


Steen Rasmussen

Steen Rasmussen

Digital Strategist & Senior Partner

Steen Rasmussen

Senior Partner – IIH Nordic

Steen is one of Denmark’s most recognized digital analysts and an international speaker acknowledged as a leading expert on the subject. With more than 15 years of practical experience in online optimization of websites, usability and web analytics he has specialized in online measurement, method development, ease of use and commercialization.

Steen’s references range from strong nordic brands such as Vestas and VisitDenmark to international clients like Oracle, Johnson & Johnson and Microsoft. Steen has been nominated as “Practitioner of the Year” and as one of the world’s leading analysts by the Digital Analytics Association for the last three years.

Jomar Reyes

Jomar Reyes

Senior Strategist, Head of Events & Partner Relations

Jomar Reyes

Senior Business Strategist

Jomar is responsible for serving IIH’s community of marketer’s, business professionals and product specialists with events, workshops and courses. He also works with developing and implementing digital business strategies with selected clients, using the latest martech tools.

See the Recent Digital Impact Forum

DIF #3 – 16 May 2018