Program
15:30 – Arrival, registration, refreshments & snacks
16:00 – Welcome & Roundtable introductions
16:10 – eCommerce from the Trenches – Strategy tactics & reality
Christina Pæremand – Global Head of eCommerce, Trollbeads
16:35 – Datadriven business – operations & executions
Jesper Jensen – Online Marketing Director, Boozt.com
17:00 – Short break
17:05 – Strategic SEO – Management approach to SEO
Christian Doelemann – Head of SEO, IIH Nordic
17:30 – Industry Expert – Martech Session
17:55 – Dinner, wine and premium beer
18:40 – Wisdom from the Crowd
All of YOU- facilitated by Jomar Reyes
18:55 – Industry Expert – Martech Session
19:20 – The High Cost of Loose Digital Ends
Christian Foged – App & Data Activation Team Lead, Danske Spil
19:45 – Attracting & Harnessing Industry Talent
20:10 – Wisdom to the Crowds
All of YOU – facilitated by Jomar Reyes, Snr Business Strategist
20:25 – Towards new beginnings
Steen Rasmussen – Senior Partner, IIH Nordic
20:30 – Networking, snacks & drinks
Date and Time
3:30 – 10:30pm
19 September 2018
Location
IIH Nordic
Artilerievej 86,
Copenhagen S
Denmark
Speakers
Christina P. Elmark
Christina P. Elmark
Global eCommerce Manager – Trollbeads
Christina has a track record with eCommerce management and consultancy for retail brands such as Magazin, Ordning & Reda, Bodum, Ilse Jacobsen and recently with Trollbeads.
She has been a strong advocate of best practices with direct online sales throughout her career, and has seen the changes with the advent of smartphones and social media.
Her talk ‘eCommerce from the Trenches’ gives an insiders look on the operations of how the online experience should be engineered to service today’s customers.
Jesper Jensen
Jesper Jensen
Online Marketing Director – Boozt.com
Jesper Jensen is Online Marketing Director at Boozt.com, one of the fastest growing fashion retailer in Scandinavia. Jesper has worked for Boozt.com since 2012, responsible for all areas of the online marketing.
Christian Foged
Christian Foged
App & Data Activation Team Lead at Danske Spil A/S
Over the last 20 years, Christian has worked with online marketing in the areas of telecommunications, travel and currently with online gaming.
He focus is now on the cutting edge of data activation with mobile apps in a high visitor traffic environment.
Christian Doeleman
Christian Doeleman
Head of SEO – IIH Nordic
Christian’s work with optimising organic traffic from search engines, predates the existence of Google. He is recognised by many as a leading authority with SEO and is one of a few specialists who is awarded with a Black Belt level of certification with the SearchMetrics tool.
Hosts
Steen Rasmussen
Steen Rasmussen
Senior Partner – IIH Nordic
Steen is one of Denmark’s most recognized digital analysts and an international speaker acknowledged as a leading expert on the subject. With more than 15 years of practical experience in online optimization of websites, usability and web analytics he has specialized in online measurement, method development, ease of use and commercialization.
Steen’s references range from strong nordic brands such as Vestas and VisitDenmark to international clients like Oracle, Johnson & Johnson and Microsoft. Steen has been nominated as “Practitioner of the Year” and as one of the world’s leading analysts by the Digital Analytics Association for the last three years.
Jomar Reyes
Jomar Reyes
Senior Business Strategist
Jomar is responsible for serving IIH’s community of marketer’s, business professionals and product specialists with events, workshops and courses. He also works with developing and implementing digital business strategies with selected clients, using the latest martech tools.