Danish- 4. September 2025
- 08:45 - 12:00
- IIH Nordic Copenhagen
Digital Marketing Best Practices with Accutics: Can You Beat the Benchmark?.
Poor data quality drains budgets and undermines confident decision-making. You likely find yourself wondering how you’re performing compared to your competitors, but rarely with a clear answer, and even more rarely with a clear idea of how to act.
Now is your chance to benchmark the quality of your data. The results will give you a clear picture of how close you are to eliminating waste in your digital marketing efforts – and turning insights into impact.
Join us on Thursday, September 4, as we cut through the noise, share key performance insights, and show you how to turn wasted spend into measurable customer growth.
Ready to stop guessing and start knowing?
We’re still putting the final touches on the event details, but there’s already plenty to look forward to – scroll down a bit further to take a peak at the preliminary agenda and see for yourself!
Sign up straight away via the form below to secure your spot – we’re excited to share our joint expertise in analytics and data quality and hope you want to join us!
We’re excited to welcome you to our office at Artillerivej 86, 1st floor, on September 4 – see you there!
Agenda
Arrival and coffee
The Truth Hurts. Or It Helps. Either Way, Today You'll Get It - Steen Rasmussen, IIH Nordic & Julianna Sawma Hauswirth, IIH Nordic
How good is your data compared to the competition? It’s a question that gets asked often, though it is rarely answered with confidence. Today, you’ll get the chance to benchmark the quality of your data against both the best and the rest of the industry. The results won’t just show where you stand, they’ll give you a clear path to move from the old Wannamaker dilemma, “Half your marketing budget is wasted, you just don’t which half,” to a far more powerful statement: “None of my digital marketing budget is wasted."
Garbage In, Millions Out: The Real Cost of Bad Data - Accutics
Poor data quality isn’t just a technical issue, it’s a silent budget killer. In B2B, poor data weakens lead nurturing and account strategies. In B2C, it means missed moments to convert interest into sales. Without trusted data, personalization fails, automation misfires, and spend turns into guesswork. In this session, we’ll uncover the real cost of poor data quality — and more importantly, how fixing it can unlock measurable growth. You don’t need a bigger budget. You need better data.
Client case
Break
Panel discussion
Benchmark: Marketing Tracking Quality: How Do You Measure Up?
How does your marketing tracking compare to the rest of the industry? In this session, we’ll walkthrough benchmarks from companies across different sectors — highlighting gaps and missed opportunities using Accutics’ new TrackCheck. You’ll get a high-level overview of key metrics, followed by a live demo showing how to assess your own data and benchmark your tracking setup in real time. It’s not just about seeing the gap, it’s about knowing how to close it.
From Data Chaos to AI-Ready: How Quality Drives Results - IIH Nordic
In this session, we’ll show how data quality directly affects business performance, from missed revenue to underperforming AI. Through real client cases, you’ll see where most companies struggle today and what it takes to build a data foundation that actually delivers.
Winning Strategy and The Road Ahead - Steen Rasmussen, IIH Nordic & Julianna Sawma Hauswirth, IIH Nordic
More coffee and time for networking!