Morning Brief hosted together with Tealium
Wednesday 28th of August 2019 8.30 - 11.30

Date & time

August 28 2019 | 08:30 – 11:30


Artillerivej 86, 1st floor, 2300 Copenhagen S

Executive Morning Briefing on Data Strategy

Key take aways from the event:

Best practice digital strategy integrates data from multiple sources, enabling companies to be truly data driven. By combining internal data (sales, operation costs and staff) with online data, companies can better orchestrate resources, develop better plans, and make better decisions that deliver optimal revenue and cost efficiencies. In short develop a data ecosystem that increases profit margins from increased sales, increased efficiencies and a reduction in costs.

IIH Nordic invites you to a morning brief together with event partner Tealium, where we will share insights and cases for data integration, quality and accessibility as the key ingredients to achieve solid returns on data.

We welcome you with a cup of coffee and breakfast at 8.30 am and presents three different speakers, all with experience and perspectives on why it is important to work actively with your data strategy.

The event will be held in English.

  • Assist in developing your case for

    • Combining customer, online, marketing and CRM data
    • Producing invaluable business planning for marketing strategies, product forecasting/management 
    • Investing in operational optimisation
  • Meet with

    • Industry peers who have similar challenges
    • Technology and data specialists from IIH Nordic and Tealium
  • Take home

    • Inspiration and directions on the next steps towards your company’s next generation of data strategy


08.30 – 09.00   Registration and coffee

09.00 – 09.15   Welcome and industry insights

09.15 – 09.45   The digital strategy myths: 3 things to consider about your                                 data – Steen Rasmussen, IIH Nordic

09.45 – 10.15   Orchestrating data to increase sales and reduce costs –                                       Mark Edmondson, IIH Nordic

10.15 – 10.30   Break

10.30 – 11.00   Title to be announced – Khal Harris, Tealium

11.00 – 11.10   Q&A

11.10 – 11.20   Peer to peer & coffee

11.20 – 11.30   Thank you for today

Target audience for this event …

The event targets the senior business professional or manager, who works with data on a daily basis and is responsible for your organisation’s optimal use of data. You are an ambitious senior or manager, who is eager to learn about how your organisation can make use of its full marketing potential with the already existing data.

You are looking for tools, cases or insights that can be inspirational or useful in your daily work. At the event you will hear about how to be better at making use of your organisation’s available data and by that being even better at customizing to your customers’ needs.

Topics covered at the event

IIH Nordic and Tealium’s specialists will present some of the latest insights from their work together with leading brands. They will focus on key elements of data strategy. The discussions will explore and start to identify the full potential with your current status with data.

Steen Rasmussen

Steen Rasmussen

Senior Partner & CO-founder, IIH Nordic

Steen is one of Denmark’s most recognized digital analysts and an international speaker acknowledged as a leading expert on the subject. With more than 15 years of practical experience in online optimization of websites, usability and web analytics he has specialized in online measurement, method development, ease of use and commercialization. He has previously been nominated as “Practitioner of the Year” as well as one of the world’s leading analysts by the Digital Analytics Association for three years in a row.

Khal Harris

Khal Harris

Digital Strategist EMEA, Tealium

Khal has experience across many varied sectors and industries which gives him a unique approach to digital strategy and marketing. From stunts involving concept cars and virtual reality installations in city centres, to results-driven activations for charity, healthcare, public sector and educational brands, his experience across a vast array of sectors adds some real-world input to his use case explorations.

Mark Edmondson

Mark Edmondson

Senior Data Scientist, IIH Nordic

Mark Edmondson is one of only a handful official Google Developer Experts (GDE) in the world and plays an active role in the strategic development of Google’s data analytics products offering. Mark is an acknowledge speaker within his fields of expertise and he has recently given a talk at Superweek in Hungary.

At IIH Nordic, he works with the architecture of data lakes, BigQuery and Machine Learning.

This event is hosted and organized by IIH Nordic in collaboration with Tealium.

Date & time

August 28 2019 | 08:30 – 11:30


Artillerivej 86, 1st floor, 2300 Copenhagen S