Morning Brief hosted together with DOMO
Thursday August 22nd 2019 8.30 - 11.30

Date & time

August 22 2019 | 08:30 – 11:30


Artillerivej 86, 1.sal, 2300 Copenhagen S

Datadriven strategy: One source of truth

Key take aways:

Best practice digital strategy integrates data from multiple sources, enabling companies to be truly data driven. By combining internal data (sales, operation costs and staff) with online data, companies can better orchestrate resources, develop better plans, and make better decisions that deliver optimal revenue and cost efficiencies. In short develop a data ecosystem that increases profit margins from increased sales, increased efficiencies and a reduction in costs.

IIH Nordic invites you to a morning brief together with event partner Domo, where they will share insights and cases for data integration, quality and accessibility as the key ingredients to achieve solid returns on data.

We welcome you with a cup of coffee and breakfast at 8.30 am and presents three different speakers, all with experience and perspectives on why it is important to work actively with your data strategy.

The event will be held in English.

  • Assist in developing your case for

    • Combining customer, online, marketing and CRM data
    • Producing invaluable business planning for marketing
    • Strategies, product forecasting & management
    • Investing inoperational optimisation
  • Meet with

    • Industry peers who have similar challenges
    • Technology and data specialists from IIH Nordic and Domo
  • You will get

    • Inspiration and directions on the next steps towards your companys next generation of data strategy


08.30 – 09.00   Registration and coffee

09.00 – 09.10   Welcome and introductions at the tables

09.10 – 09.40   The digital strategy myths: 3 things to consider about your data – Steen Rasmussen, IIH Nordic

09.40 – 10.10  Orchestrating Data to increase sales and reduce costs – Case study presented by IIH specialists

10.10 – 10:20   Break

10.20 – 10.50  Title to be announced – Mark Johnston, Domo

10.50 – 11.30   Final questions and thank you for today

Target audience for this event …

The event targets the professional, who works with data, analytics and automation within digital marketing on a daily basis. You could be a specialist or marketing manager, who are interested in how data can improve your customer journey and also improve the efficiency in your daily work.

You are probably looking for tools, cases and insights that can help personalize the customer experience with your brand and through data creating a better experience that will generate brand loyalty with your customers.

Topics covered at the event

We are working on collecting information on the topics that our speakers will cover at the event. Thus, this will be updated as soon as we have the necessary information!

Steen Rasmussen

Steen Rasmussen

Senior Partner & CO-founder, IIH Nordic

Steen is one of Denmark’s most recognized digital analysts and an international speaker acknowledged as a leading expert on the subject. With more than 15 years of practical experience in online optimization of websites, usability and web analytics he has specialized in online measurement, method development, ease of use and commercialization. He has previously been nominated as “Practitioner of the Year” as well as one of the world’s leading analysts by the Digital Analytics Association for three years in a row.

Mark Johnston

Mark Johnston

Marketing Director, DOMO

Mark is the Marketing Director for Domo in Europe and has responsibility for its go to market activities driving commercial success and positioning Domo as a new category of software for Digital Transformation. For the last 15 years, Mark has held various leadership positions at Microsoft driving digital marketing transformation, channel strategy, enterprise software product management and technology evangelism. His passion is aligning strategy and vision with execution and transforming legacy ways of doing into modern impactful go to markets.

This speaker will be announced soon


To be announced.

More information will come.

This event is hosted and organized by IIH Nordic in collaboration with DOMO.