Date & time
6th October 2020 | 10.00 – 11.00
Location
Online Webinar
Price
Free
The future of data-driven business
Increase Return on Analytics
For companies who want to invest or gain more
from their GA360 investment
Webinar – 6 October 2020 10.00 - 11.00
For companies who want to invest or gain more from their GA360 investment
When examining the use of Google Analytics 360, we see a significant difference between organizations on how much value can be activated from a Google Analytics 360 license and what is actually done. Very often there is a strong willingness to extract more value from insights – however the way to actually do so often lacks clarity.
Massive lost potential
Our quick analysis shows that up to 70% of tool owners are not getting full value from their Google Analytics 360 investment. With the massive potential of data-based decisions to transform revenue and cost performance, this at the end of the day could lead to hundreds of thousands or even millions in lost potential return on analytics investment.
Calibrating on business
Therefore, our agenda is to give you a sharp focus on unlocking business potential and demonstrating return on a Google Analytics 360 investment. We will provide cases and examples on how organizations can create a positive P/L with analytics activities.
A focus on return and value
The session will focus on the internal business of owning a Google Analytics 360 license, but not from a technical perspective. Instead, we will provide a commercial angle that explores ways of combining, activating and enriching data to create an environment for a single source of online truth. In short, we will inspire how to transform data from a passive resource to an active value producing asset.
Date
6th October 2020 | 10:00 – 11:00
Topics
Google Analytics 360
Return on Analytics
The business value of GA360
Speakers
Ben Powis
Data Science Manager
IIH NordicBen Powis, MandM Direct
Ben is an experienced data science manager who has been working with machine learning and predictive analytics to drive business value and insight. He has been with MandM Direct for more than five years, and has previously worked with luxury hotels.
Robert Johnson
Head of Analytics & Cloud
IIH NordicRobert Johnson, IIH Nordic
Robert Johnson has 25+ years of experience working within consultancy with several years in media agencies, but also working for large brands such as the TDC Group. By the beginning of 2020 Robert returned to the consultancy side, after working 10 years in telecom, where he established a data driven decision making culture and led an agile team at TDC Group. Robert serves clients such as LEGO, Elkjøp and Bonnier Publications with his expertise on building data foundations and providing Google Cloud solutions. From his earlier work Robert has experience with digital transformation, implementing data driven decision making mind-sets and leading agile teams of 180+ people to build data foundations and improve marketing results.
Steen Rasmussen
Co-founder, Digital Strategist & Senior Partner
IIH NordicSteen Rasmussen, IIH Nordic
Steen is one of Denmark’s most recognized digital analysts and an international speaker acknowledged as a leading expert on the subject. With more than 15 years of practical experience in online optimization of websites, usability and web analytics he has specialized in online measurement, method development, ease of use and commercialization.
Steen’s references range from strong nordic brands such as Vestas and VisitDenmark to international clients like Oracle, Johnson & Johnson and Microsoft. Steen has been nominated as “Practitioner of the Year” and as one of the world’s leading analysts by the Digital Analytics Association for the last three years.
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