Morning Briefing at IIH Nordic
4 December 2018

Data Strategy for Enterprise

“Best of breed data management enables companies to produce deep insights for the whole organisation from leads to conversion, operational efficiencies and for more accurate forecasting. ”

These insights can directly impact all areas of an organisation, including marketing, sales, product management, finance & operations. All these benefits deliver solid profitability growth to the bottom line of any company.

Data Strategy Forum

This ‘Executive Insights’ morning event will cover strategy for managing data, analytics and attribution, all of which is a challenge for all companies today. Hear from Mark Johnston (Marketing Director at Domo – UK) and Steen Rasmussen give their latest insights in data strategy.

Bring your knowledge to this forum to share your experiences in a closed discussion moderated by Jomar Reyes.


Return on Intelligence the new ROI

This event aims to assist you in identifying new strategies that increase ROI, deliver better customer experiences, greater operational efficiencies, understanding attribution and creating a culture of transparency, accountability and action.

Join Domo and IIH at this exclusive roundtable to discuss with other leaders strategies for 2019, and help your organisation gain better return on it’s data.

Currently fully booked. Sign up for the waitlist should a seat become available.


8:30 – 11:00
4 December 2018


IIH Nordic Offices
Artillerivej 86
Copenhagen South


08:30 Registration – Coffee & Light Breakfast
09:00 Welcome & Introductions
09:10 Data – The untapped Company Asset – Steen Rasmussen
09:35 Over Datafication of Marketing? – Mark Johnston
10:00 Discussion – Data points for Customer Journey – Attribution/Finding your Winning Formula
10:30 Domo Solution Overview
10:40 Peer to peer session – Data Strategy in Action
11:00 Finish

Event Partner

Speaker Profiles

Mark Johnston

Mark Johnston

Marketing Director, Domo

Mark Johnston – UK

Mark is the Marketing Director for Domo in Europe and has responsibility for its go to market activities driving commercial success and positioning Domo as a new category of software for Digital Transformation. For the last 15 years, Mark has held various leadership positions at Microsoft driving digital marketing transformation, channel strategy, enterprise software product management and technology evangelism.

His passion is aligning strategy and vision with execution and transforming legacy ways of doing into modern impactful go to markets

“Over-datafication of marketing?”

Data and marketing is synonymous as a tool for measuring performance – how many people are visiting my site? Putting items in baskets? Churning from subscriptions? Yet, the power of data is in creating valuable and unique experiences for customers, developing new strategies or deeply understanding the health of the business. Mark will explore the power of data in driving strategy and creativity in today’s modern enterprise.

Your hosts

Steen Rasmussen

Steen Rasmussen

Digital strategist and Senior partner, IIH Nordic

Steen Rasmussen

Steen is one of Denmark’s most recognized digital analysts and an international speaker acknowledged as a leading expert on the subject. With more than 15 years of practical experience in online optimization of websites, usability and web analytics he has specialized in online measurement, method development, ease of use and commercialization.

Steen’s references range from strong nordic brands such as Vestas and VisitDenmark to international clients like Oracle, Johnson & Johnson and Microsoft. Steen has been nominated as “Practitioner of the Year” and as one of the world’s leading analysts by the Digital Analytics Association for the last three years

“Return on Data in 2019 and Beyond”

In an age of customers ‘always online’ and where data privacy is more important than ever, Steen give his insights on how can brands and organisations use multiple data sources to develop strategy and marketing tactics that grow profitability and market share.

Jomar Reyes

Jomar Reyes

Head of Events and Partner Relations, IIH Nordic

Jomar Reyes

Jomar is responsible for serving IIH’s community of marketer’s, business professionals and product specialists with events, workshops and courses. He also works with developing and implementing digital business strategies with selected clients, using the latest martech tools

Peer to Peer Discussion: Data Strategy in Action

Themes to cover include; Data points for Customer Journey, Attribution, what works when?, Finding your Winning Strategy. This session is an discussion between the speakers and attendees. This is the opportunity to share your experiences and insights in a closed room and hear what your peers feedback and experiences