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Google 360 – Morning Brief


When: 25 April 2017 – 8:45-11:00  Where: IIH Nordic – Artillerivej 86, 2300 Kbh S

 

IIH being voted No.1 Analytics agency in Denmark,  will be hosting a morning briefing on some of the latest features of the Google Analytics 360 suite.

This new and scaled up concept from Google allows you to get a panoramic and centralised view of all your channels and all your consumers at once, with its seven available tools; analytics, tag manager, optimize, data studio, surveys, attribution and audience center. The Google 360 suite is the tool to transform your data into your company’s greatest asset. Join us and learn more about the Google 360 suite and its advantages for your company.

 

If you haven’t heard about the Google 360 suite so far, have a look at our blogpost on the topic!

The event is on invitation only, however please feel free to register, as we have a limited amount of spots also available for other guests!


Google 360 Program


For high volume websites, Google Analytics 360 has been built from ground up to construct a dataset of the customer journey across today’s many touchpoints.
This morning brief will provide an introduction to the key benefits of upgrading to the commercial version of Google Analytics, and will also highlight some of the latest enhancements to the product suite.


The language of the talks is English and this morning event is free of charge.

The event is taking place in our offices at:
Artillerivej 86
2300 København S



Program


08:45 - 09:00 - Registration

09:00 - 09:05 - Opening session/Welcome

09:05 - 09:30 - Steen Rasmussen

9:30 - 10:00 - Casper Radil - 360 overview - Three reasons to upgrade

10:00 - 10:15 - Break

10:15 - 10:45 - Mark Edmondson - Data Applications with Big Query

10:45 - 11: 00 - Q&A

11:00 - 11:30 - Networking session




Mark Edmondson

Data Insight Developer at IIH Nordic

Mark works as a data insight developer turning web analytics data into insights and information. He is one of five Google Development Experts Globally and a very enthusiastic and loved ambassador for R and Shiny known for his work under @HoloMarkeD.

Mark is also a well-known international speaker and has been working with data analytics since 2005 with a variety of data from international companies across many sectors.

Mark works as a data insight developer turning web analytics data into insights and information. He is one of five Google Development Experts Globally and a very enthusiastic and loved ambassador for R and Shiny known for his work under @HoloMarkeD.

Mark is also a well-known international speaker and has been working with data analytics since 2005 with a variety of data from international companies across many sectors.

Casper Radil

Senior Analytics Specialist

Casper has worked with web analytics since 1999 and as a dedicated full-time web analytics specialist since 2005. His main role is to design and use digital data to gain insights about user behaviour. He is working within the areas of data strategy, digital infrastructure, data analysis, web analytics and multidimensional statistics.

Casper has worked with web analytics since 1999 and as a dedicated full-time web analytics specialist since 2005. His main role is to design and use digital data to gain insights about user behaviour. He is working within the areas of data strategy, digital infrastructure, data analysis, web analytics and multidimensional statistics.

Steen Rasmussen

Senior Partner - IIH Co-Founder

Steen is pioneer in the analytics industry, as a consultant, trainer and speaker. He is highly regarded for his expertise with Google Analytics and has spoken at conferences worldwide.

Steen is pioneer in the analytics industry, as a consultant, trainer and speaker. He is highly regarded for his expertise with Google Analytics and has spoken at conferences worldwide.






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