Danish- 12. June 2025
- 08:30 - 13:00
- IIH Nordic Copenhagen
Subscription 2.0: Leveling Up Revenue & Retention.
Subscription businesses are all about thinking the long game and continuously delivering the value and impact, but without taking your eyes off the ball.
So what does it take to take your subscription business to the next level?
We have gathered a mix of the smartest minds and the best practitioners to give their tips, tricks and insights to what they think will deliver that extra magic to increase your subscription business.
Let's have a look at the details...
The bigger picture
Through the combined experiences of Amplitude, Frisbii and IIH Nordic – each leaders in their own field of the subscription business – this event is designed to equip forward-thinking professionals with the insights, tools, and real-world strategies needed to thrive in supporting subscription-based business models digitally.
Whether you’re managing a magazine subscription, a SaaS product, a digital media platform, or an e-commerce subscription offering, today is all about giving you practical answers to real challenges – from reducing churn and improving onboarding, to tracking key subscription metrics and making smarter, data-driven decisions.
Who should attend?
This event is a must for:
- Marketing and Growth Professionals seeking smarter ways to attract and retain subscribers
- Product Managers and UX Designers focused on optimizing user flows and onboarding
- Finance and Strategy Leaders looking to better understand how to improve lifetime value and reduce acquisition costs
- Anyone working within or pivoting to a subscription model who wants to stay ahead of the curve
What you’ll take home
- A clear understanding of the drivers of key metrics like CAC, CLV, and churn rate – and how to track them effectively
- Practical cases from companies who have optimized their subscription models
- Proven tactics for intelligent payment flows that reduce drop-offs and improve retention
- Actionable insights you can implement right away to grow and scale your subscription business
We’re thrilled to have you join us. Let’s dive into a morning of learning, connection, and clarity – all focused on turning subscription complexity into sustainable growth.
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We’re excited to welcome you to our office at Artillerivej 86, 1st floor, on June 12 – see you there!
Agenda
Arrival and breakfast
Welcome & Introduction - Julianna Sawma, IIH Nordic
Getting the event off the ground in the right way.
The evolving role of AI in the subscription landscape - Steen Rasmussen, IIH Nordic
Like every other aspect of business, subscription businesses are being impacted by AI as both a key trend and challenge. But the combination of data-driven decisions and AI in subscription management is offering new opportunities for both growth and retention.
Measuring subscriptions business - Jim Kultgen, Amplitude
Anybody can track online behaviour, but not all tools are equally good at evaluating long-term relationships. In this session, we explore key subscription measures, the significance of churn in product-led growth, and how Amplitude uses its products to measure its own PLG subscription business.
Thinking break
Recoffee, connect and reflect
From sign-up to value - Adam Ankerstjerne, Visma
Optimizing the approach to customers by changing the approach from the traditional funnel thinking to "the bow-tie" and exploring some of the barriers in marketing which might break everything.
Intelligent payment for subscription businesses - Mikael Christian Carlsen, Frisbii
There is business in payment optimization. For many subscription businesses, some of the core problems are around stopping the Silent Drop-offs and minimizing ghosting on the payment page. Similarly, the need to move from friction to flow in payment can be supported by tailoring onboarding that converts. Also, get the ultimate support call reducer by building for retention, not frustrations.
Exit & famous last words - Julianna Sawma, IIH Nordic
Recap thoughts and reflections around the day, the business, next steps and a couple of calls to actions to move forward.
Lunch, Q&A and more
Yes there will be food and both time and reason to talk.