An Update on
Conversion Optimization

Morning Brief May 8 2019

Turn users into customers with Conversion Optimization

You can easily have lots of traffic on your website, but it’s not necessarily enough to generate sales or gurantee that the users have a good user experience, and therefore becomes a customer that creates value for the company in the long run.

Through working with conversion optimization you can increase the probability of a visiting user becoming a customer. In conversion optimization you work systematically and with a data driven approach to test and improve your websites ability to convert your visitors – regardless if the goal is a new customer in your webshop, a signup for your newsletter, a download of a PDF or just that the user sees and interact with specific web pages.

But how do you actually improve your conversion rate?

We will answer that question at IIH Nordics Morning Brief May 8th, where you in a few hours will gain insights on working with conversion optimization. IIHs own experts will reveal tips to increase sales on mobile devices and why it continues to become more important to think conversion optimization into SEO. Lastly IIH will welcome Bonnier Publications, who will share the story of how CRO improved their conversion rate and thus more subscribers to the publisher.

This Morning Brief will be in Danish.

Details & Program

Date and Time
8:30 – 11:30
May 8th 2019

Location
IIH Nordic
Artillerivej 86
2300 Copenhagen S
Denmark

Price
Free

08:30 Registration

09:00 Opening Welcome
Jomar Reyes, IIH Nordic

09:20 7 tips to improve sales on mobile
Yasamin Malikshahi, IIH Nordic

09:50 Break

10:00 Case: How Bonnier improved their conversion rate
Nikolaj Foght, Bonnier Publications

10:30 Conversion rate optimization – the secret ingredient in SEO
Christian Doeleman-Lassen, IIH Nordic

11:00 Closing remarks, Q&A talk and final coffee

11:30 Thank you for today

Speaker profiles

Christian Doeleman-Lassen

Christian Doeleman-Lassen

Head of SEO & CRO

Christian Doeleman-Lassen, IIH Nordic

Christian is the Head of SEO & CRO at IIH Nordic and on a daily basis he leads a team of specialists, who generates online results for some of Scandinavias biggest and most interesting companies. He is a SEO Specialist with more than 15 years of experience within search engine optimization and online marketing. Originally Christian has a master in economics, but passion for digital marketing, optimization and analysis has lead him into the world of digital marketing and IIH Nordic. He has certificates in Searchmetrics, Google Analytics and Google AdWords.

“Conversion rate optimization – the secret ingredient in SEO”

More info to follow

Yasamin Malikshahi

Yasamin Malikshahi

UX & Conversion Specialist

Yasamin Malikshahi, IIH Nordic

Yasamin is UX & Conversion Specialist at IIH Nordic, where she has been for nearly four years. She has a background with a Cand.merc(it.), where her major was E-business. Yasamin possess particular skills within content marketing, UX design and conversion rate optimization and in addition to that she has a creative mindset, which is noticeable through her work and creative thinking. Lastly, Yasamin possess great graphical skills and has previously been teaching course in Manga drawings.

“7 tips to improve your sales on mobile”

More info to follow

Nikolaj Foght

Digital Conversion Specialist

Picture is on the way

Nikolaj Foght, Bonnier Publications

More info to follow

“Case: How Bonnier improved their conversion rate”

More info to follow

Your Hosts

Christian Doeleman-Lassen

Christian Doeleman-Lassen

Head of SEO & CRO, IIH Nordic

Christian Doeleman-Lassen

Christian is the Head of SEO & CRO at IIH nordic and on a daily basis he leads a team of specialists, who generates online results for some of Scandinavias biggest and most interesting companies. He is a SEO specialist with more than 15 years of experience within search engine optimization and online marketing.

Jomar Reyes

Jomar Reyes

Events, Courses & Partner Relations, IIH Nordic

Jomar Reyes

Jomar is responsible for serving IIH’s community of marketer’s, business professionals and product specialists with events, workshops and courses. He also works with developing and implementing digital business strategies with selected clients, using the latest martech tools.