Turn users into customers with Conversion Optimization

You can easily have lots of traffic on your website, but it’s not necessarily enough to generate sales or gurantee that the users have a good user experience, and therefore becomes a customer that creates value for the company in the long run.

Through working with conversion optimization you can increase the probability of a visiting user becoming a customer. In conversion optimization you work systematically and with a data driven approach to test and improve your websites ability to convert your visitors – regardless if the goal is a new customer in your webshop, a signup for your newsletter, a download of a PDF or just that the user sees and interact with specific web pages.

But how do you actually improve your conversion rate?

We will answer that question at IIH Nordics Morning Brief May 8th, where you in a few hours will gain insights on working with conversion optimization. IIHs own experts will reveal tips to increase sales on mobile devices and why it continues to become more important to think conversion optimization into SEO. Lastly IIH will welcome Bonnier Publications, who will share the story of how CRO improved their conversion rate and thus more subscribers to the publisher.

This Morning Brief will be in Danish.