Details & Program
Date and Time
8:30 – 11:30
This Event is over
Location
IIH Nordic
Artillerivej 86
Copenhagen S
Denmark
08:30 Registration
09:00 Opening Welcome
Jomar Reyes, IIH Nordic
09:10 Evolution and Trends in Online Advertising
Thomas Hermann, IIH Nordic
09:30 Ten steps to suceed with your paid campaigns
Thomas Petersen, Nilfisk
10:00 Break
10:15 Native advertising
Sanne Sønderskov Jensen, Strossle
10:40 Closing remarks, Q&A talk and final coffee
11.30 Thank you for today
These were the speakers at the event
Thomas Hermann
Thomas Hermann
Thomas is the Head of Digital Marketing at IIH Nordic bringing in 10 years of experience. He is team lead of the SEM department and is specialised in the use of tools such as Google Adwords, Google Analytics and Paid media tools. His areas of expertise include SEM, social media marketing and Digital Strategy.
“Evolution and Trends in Online Advertising”
More info to follow

Thomas Petersen
Thomas Petersen, Nilfisk
Thomas is a digital marketeer with more than 15 years of hands on experience. He executes, plan and setup all digital campaigns globally for Nilfisk as well as being the one responsible for web analytics tools and the usage of these. His expertise is within digital marketing especially around Paid Media. Thomas works agile and base decisions on data and has worked in a lot of areas going from programming, team leadership to Paid digital.
“Ten steps to succeed with your Paid campaigns”
Thomas will give a talk focusing on the Paid media landscape, strategies, how to be agile and global versus local setups. He will try to give a perspective on how to run and evaluate a digital campaign, and what options marketeers have to succeed with campaigns. He will touch on how to adapt to changes and results as well as what data to look for.

Sanne Sønderskov Jensen
Sanne Sønderskov Jensen
Sanne is responsible for operations i Strossle Denmark. She has been working with digital media since 2005 and has experience within most of digital disciplines including display banners, programmatic, digital video, affiliate and native advertising.
“The power of content marketing of distribution”
Sanne will give a talk focusing on native advertising. The main focus will be on the distribution of the content by advertisers through the importance of creating a good dialogue with the users through good and relevant content.
Your Hosts
Thomas Hermann
Thomas Hermann
Thomas is the Head of Digital Marketing at IIH Nordic bringing in 10 years of experience. He is team lead of the SEM department and is specialised in the use of tools such as Google Adwords, Google Analytics and Paid media tools. His areas of expertise include SEM, social media marketing and Digital Strategy.
Jomar Reyes
Jomar Reyes
Jomar is responsible for serving IIH’s community of marketer’s, business professionals and product specialists with events, workshops and courses. He also works with developing and implementing digital business strategies with selected clients, using the latest martech tools.