ONLINE ADVERTISING UPDATE
MORNING BRIEF

LATEST TRENDS AND DEVELOPMENTS WITHIN ONLINE MARKETING

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Review: Evolution and Trends in Online Advertising

Wednesday the 20th of March IIH Nordic invited to a Morning Brief in Online Advertising in our Headquarters on Islands Brygge in Copenhagen. We welcomed guestspeakers Thomas Petersen from Nilfisk and Sanne Sønderskov Jensen from Strossle, and together with our own paid media team they updated the attendees on the evolution and trends in online advertising, tips to be succesful with your paid media campaigns and native advertising.

We had a filled room on the Day, and many great questions came up as well as sharing of challenges and experiences. The IIH Nordic events team was happy to see that both speakers and attendes stuck around for a chat even after the Q&A session was over.

About the event

Online marketing options continue to evolve with an increasing number of networks to choose from beyond Google and Facebook. Networks like Amazon, Linkedin, Snapchat and Twitch are offering marketers a deeper reach into large ‘niche’ audiences. This Morning Brief event will give an overview and update of the main paid channels and look at some of the latest features for advertising, attribution and audiences building.

IIH’s paid media team presents some of the latest trends that companies and brands need to be aware of.

This Morning Brief will be in Danish.

Details & Program

Date and Time
8:30 – 11:30
This Event is over

Location
IIH Nordic
Artillerivej 86
Copenhagen S
Denmark

08:30 Registration

09:00 Opening Welcome
Jomar Reyes, IIH Nordic

09:10 Evolution and Trends in Online Advertising
Thomas Hermann, IIH Nordic

09:30 Ten steps to suceed with your paid campaigns
Thomas Petersen, Nilfisk

10:00 Break

10:15 Native advertising
Sanne Sønderskov Jensen, Strossle

10:40 Closing remarks, Q&A talk and final coffee

11.30 Thank you for today

Sales ended

These were the speakers at the event

Thomas Hermann

Thomas Hermann

Head of Digital Marketing

Thomas Hermann

Thomas is the Head of Digital Marketing at IIH Nordic bringing in 10 years of experience. He is team lead of the SEM department and is specialised in the use of tools such as Google Adwords, Google Analytics and Paid media tools. His areas of expertise include SEM, social media marketing and Digital Strategy.

“Evolution and Trends in Online Advertising”

More info to follow

Thomas Petersen

Thomas Petersen

Global Digital Media Manager

Thomas Petersen, Nilfisk

Thomas is a digital marketeer with more than 15 years of hands on experience. He executes, plan and setup all digital campaigns globally for Nilfisk as well as being the one responsible for web analytics tools and the usage of these. His expertise is within digital marketing especially around Paid Media. Thomas works agile and base decisions on data and has worked in a lot of areas going from programming, team leadership to Paid digital.

“Ten steps to succeed with your Paid campaigns”

Thomas will give a talk focusing on the Paid media landscape, strategies, how to be agile and global versus local setups. He will try to give a perspective on how to run and evaluate a digital campaign, and what options marketeers have to succeed with campaigns. He will touch on how to adapt to changes and results as well as what data to look for.

Sanne Sønderskov Jensen

Sanne Sønderskov Jensen

Managing Director

Sanne Sønderskov Jensen

Sanne is responsible for operations i Strossle Denmark. She has been working with digital media since 2005 and has experience within most of digital disciplines including display banners, programmatic, digital video, affiliate and native advertising.

“The power of content marketing of distribution”

Sanne will give a talk focusing on native advertising. The main focus will be on the distribution of the content by advertisers through the importance of creating a good dialogue with the users through good and relevant content. 

Your Hosts

Thomas Hermann

Thomas Hermann

Head of Digital Marketing - IIH Nordic

Thomas Hermann

Thomas is the Head of Digital Marketing at IIH Nordic bringing in 10 years of experience. He is team lead of the SEM department and is specialised in the use of tools such as Google Adwords, Google Analytics and Paid media tools. His areas of expertise include SEM, social media marketing and Digital Strategy.

Jomar Reyes

Jomar Reyes

Events, Courses & Partner Relations - IIH Nordic

Jomar Reyes

Jomar is responsible for serving IIH’s community of marketer’s, business professionals and product specialists with events, workshops and courses. He also works with developing and implementing digital business strategies with selected clients, using the latest martech tools.