Geddy is certified web analyst (DAA: Digital Analytics Association), and she has been active with the DAA on a global scale bringing a representation of the European analytics industry.
Her work involves assists companies and organisations at a strategic level on web analysis, website usability, online marketing activities and conversion optimisation. With the rollout of the GDPR she has had an increased focus on assisting businesses to bridge the increasing concern of internet users on the issue of privacy on the one hand and the demands of a business on the other hand.
Geddy will talk about how today’s business and analytics professionals should be thinking out of the box when working with the increased amount of data available. How is this data related towards human behaviour? How does this influence your work as an analyst. And how it can make the most effective impact on the final business outcomes.