Wednesday August 26th, 2020 in Copenhagen

Date & time

26 August 2020 | 15:30 – 21:00


Copenhagen – to be further announced

Join us for the next #WAWCPH on August 26

Web Analytics Wednesday is an international networking event connecting peers within analytics and marketing through talks from international and local speakers. IIH Nordic has facilitated the Danish WAW by arranging recurrent events in Copenhagen and periodic events in Århus and abroad.

At every WAW we aim to secure top-knowledgeable and experienced speakers within the field as well as making sure the sessions will be relevant, updating and exciting to you. Joining a Web Analytics Wednesday is not only about gaining new insights or hearing about interesting learning experiences, it is also a great opportunity to meet likeminded professionals from whom you can learn or teach about your own experience in the field.

Join us for a night full of great speakers, cases and trends from the analytical world. Learn how to get more out of your online data, expand your network and connect with peers over beer and snacks.


Photographer: Jomar Reyes


26 August 2020

15:30 – 21:00

Location: Copenhagen – to be further announced

Price: free


15.30 – 16.00   Registration

16.00 – 17.00   Welcome – Steen Rasmussen, IIH Nordic
                          Radical Analytics – Martin Madsen, Nemlig.com

17.20 – 18.25   Beyond Attribution – Johanna Álvarez, Barceló Hotel Group
                          SEO on Data – Christian Doeleman-Lassen, IIH Nordic

18.25 – 19.00   Dinner & Networking

19.00 – 19.40   Keynote: The Elasticity of Analytics Ethics – Stéphane Hamel

19.40 – ?           Closing Remarks & Drinks

WAW is for …

Everyone! The basic concept of Web Analytics Wednesday is that everybody is welcome. It doesn’t matter to us if you are a manager, junior, senior, analyst, strategist or marketer; If you think WAW could be an interesting event to you but also to your career, we welcome you at the event.

The purpose of WAW is to connect digital analysts with other members of the community. The topics will always touch on analytics, so this event will be a great opportunity for the marketer with very little knowledge of web analytics or the analyst in need of new perspectives in his or her daily work.

Speakers at Web Analytics Wednesday August 26, 2020

Web Analytics Wednesday brings you a variety of insightful speakers. Until all speakers are secured, some may remain a surprise.

Stéphane Hamel

Stéphane Hamel

Marketing Ethics Consultant

Marketing Ethics Consultant, Immeria Consulting Services Inc.

Stéphane Hamel is a seasoned independent digital marketing and analytics consultant, innovator, teacher, speaker and startup & agency advisor with a strong interest for user privacy and the ethical use of data.

The Elasticity of Analytics Ethics

Stephane challenges what we take for granted and shares real-life examples of questionable ethics and malpractice which will hopefully make you think about your own red line, as a marketer, an analyst and a consumer.

Martin Madsen

Martin Madsen

Data Engineer

Data Engineer, nemlig.com

Martin is a Data Engineer at nemlig.com which is Denmarks biggest online supermarket. His tasks are to work with GTM + GA and the Google Cloud stack to organize the company’s commercial information and activate it again. The goal is to be one of Europe’s most personal supermarket and implement real omni channel customer experiences.

The new paradigm in web analytics

The topic of a web analyst is changing, so does their tasks. In his presentation he will try to give insights into the world of cloud and inspire the audience to get started on that specific journey. Martin will cover some of the basics of SQL, Python and ETL. He will also touch little on open data activation and how to survive as a web analyst in a cookie less world. The audience will be less afraid of code, SQL and the future and get tips and inspiration on what to do in the future.

Johanna Álvarez

Johanna Álvarez

AdTech & Attribution Modeling Project Lead

AdTech & Attribution Modeling Project Lead, Barceló Hotel Group

Johanna is an experienced professional focused on data, web analytics and attribution modeling, all from a privacy compliant perspective. She believes that data fully exploited can be the biggest ally for maximizing the potential of digital marketing and to ultimately increase a company’s revenue through a deeper understanding of its users. You will commonly find Johanna participating in events as a speaker, so far, she’s participated at Mobile World Congress, DMEXCO and Digital Velocity.

Beyond Attribution

More information to come

Christian Doeleman-Lassen

Christian Doeleman-Lassen

Head of SEO & CRO

Head of SEO & CRO, IIH Nordic

Christian is the Head of SEO & CRO at IIH Nordic and on a daily basis he leads a team of specialists, who generates online results for some of Scandinavias biggest and most interesting companies. He is a SEO Specialist with more than 15 years of experience within search engine optimization and online marketing. Originally Christian has a master in economics, but passion for digital marketing, optimization and analysis has lead him into the world of digital marketing and IIH Nordic. He has certificates in Searchmetrics, Google Analytics and Google AdWords.

SEO on data

More information to come

Earlier Talks at WAW CPH

Patrick Kitchell (Microsoft) – The Collapse of Social Media Engagement

Patrick is a veteran of CRM, social media and a vocal thought leader pushing the boundaries of technology and data.

Casper Radil – Getting Personal – Data Driven Personas

Personalised marketing is rapidly becoming a critical success factor for the majority of brand experiences. Segments are are no longer static and will shift in context to how users are interacting with your brand.

Jomar Reyes – Digital Marketing Ecosystems

Today’s marketing is dependent on an ecosystem of cloud based applications, social networks and information from CRMs. In this talk, Jomar Reyes breaks down the dynamics and similarities of an ecosystem, both from nature and for a company.