WEB ANALYTICS
WEDNESDAY

Wednesday, February 26th 2020 in Copenhagen

Don’t miss out on Denmark’s biggest free analytics event

Web Analytics Wednesday is an international networking event connecting peers within analytics and marketing through talks from international and local speakers. IIH Nordic has facilitated the Danish WAW by arranging recurrent events in Copenhagen and periodic events in Århus and abroad.

Join us for a night full of great speakers, cases and trends from the analytical world. Learn to get more out of your online data, expand you network and connect with peers over beer and snacks.

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PHOTOGRAPHER: Wai Yin Ryan Chui

Details

15:30 – 21:00
26 August 2020

Location: TBA

Program

15.30 Registration

16:00 Welcome – Steen Rasmussen & Jomar Reyes, IIH Nordic

16:15 Meet and Greet

16:20 Radical Analytics – Martin Madsen, Nemlig.com

16:40 Sponsor

17:05 Short break

17:20 Beyond Attribution – Johanna Álvarez, Barceló Hotel Group

17:40 SEO on Data – Christian Doeleman, IIH Nordic

18:05 WAW Breakout Session – Peer to Peer

18:30 Dinner & Networking

19:00 Sponsor

19:25 Keynote: The Elasticity of Analytics Ethics – Stéphane Hamel

20:05 Closing Remarks & Drinks

21.00 End of the Road

Speakers at Web Analytics Wednesday 26th of August 2020

Web Analytics Wednesday brings you a variety of insightful speakers. Until all speakers are secured, some may remain a surprise.

Stephane Hamel

Marketing Ethics Consultant

Marketing Ethics Consultant

Stéphane Hamel is a seasoned independent digital marketing and analytics consultant, innovator, teacher, speaker and startup & agency advisor with a strong interest for user privacy and the ethical use of data.

The Elasticity of Analytics Ethics

Stephane challenges what we take for granted and shares real-life examples of questionable ethics and malpractice which will hopefully make you think about your own red line, as a marketer, an analyst and a consumer.

Martin Madsen

Data Engineer, nemlig.com

Data Engineer

Martin is a Data Engineer at nemlig.com which is DKs biggest online supermarket. His tasks are to work with GTM + GA and the Google Cloud stack to organize the company’s commercial information and activate it again. The goal is to be one of Europe’s most personal supermarket and implement real omni channel customer experiences.

The new paradigm in web analytics

The topic of a web analyst is changing, so does their tasks. In his presentation he will try to give insights into the world of cloud and inspire the audience to get started on that specific journey. Martin will cover some of the basics of SQL, Python and ETL. He will also touch little on open data activation and how to survive as a web analyst in a cookie less world. The audience will be less afraid of code, SQL and the future and get tips and inspiration on what to do in the future.

Christian Doeleman-Lassen

Christian Doeleman-Lassen

Head of SEO & CRO, IIH Nordic

Head of SEO & CRO, IIH Nordic

Christian is the Head of SEO & CRO at IIH Nordic and on a daily basis he leads a team of specialists, who generates online results for some of Scandinavias biggest and most interesting companies. He is a SEO Specialist with more than 15 years of experience within search engine optimization and online marketing. Originally Christian has a master in economics, but passion for digital marketing, optimization and analysis has lead him into the world of digital marketing and IIH Nordic. He has certificates in Searchmetrics, Google Analytics and Google AdWords.

WAW CPH Partners

Web Analytcis Wednesday is a free event and is for everyone, therefore this would not be possible without the fantastic sponsors that are always ready to take part in the biggest and most fun analytics event of the year.

Earlier Talks at WAW CPH

Web Analytics Wednesday Oct. 30, 2019

On October 30, 2019, IIH Nordic held the second Web Analytics Wednesday Copenhagen 2019 alongside sponsor Tealium. Check out this video to hear from the amazing speakers: Krista Seiden, Sarah Faber Petersen, Anna Kiljunen, Marta Florentyna Saratowicz and Nicola Strand (host).

Simo Ahava – You Can’t Spell Measure Without Customization

Plug-and-play analytics doesn’t work – we should know that by now. But even an amazing, super-charged analytics pipeline will fail in an organization that lacks the maturity to maintain it. In this talk, Simo Ahava will talk about how “customization” is at the heart of any successful analytics venture.

Patrick Kitchell (Microsoft) – The Collapse of Social Media Engagement

Patrick is a veteran of CRM, social media and a vocal thought leader pushing the boundaries of technology and data.