Next WAW in Copenhagen is 27th of February 2019

Don’t miss out on Denmark’s biggest free analytics event

Web Analytics Wednesday is an international networking event connecting peers within analytics and marketing through talks from international and local speakers. IIH Nordic has facilitated the Danish WAW by arranging recurrent events in Copenhagen and periodic events in Århus and abroad.

Join us for a night full of great speakers, cases and trends from the analytical world. Learn to get more out of your online data, expand you network and connect with peers over beer and snacks.



Next WAW: 27th of February 2019

Enjoy an evening with your colleagues or peers listening to great speakers from around the world.

Learn more about current trends and challenges, and get input from others.

It is free to participate.

At Web Analytics Wednesday you will…

  • Extend your network with inspiring people
  • Hear about the latest development within analytics
  • Be inspired from relevant business cases
  • Learn how to use web analytics in new ways


16:00 – 21:30
27th of February 2019

Campus Carlsberg
Humletorvet 3, 1799 KBH V
Auditorium W2.04

Review Previous WAW CPH events

11 April 2018

21 Feb 2018

15 Sep 2018


16:00 Arrival
16:30 Welcome and Meet & Greet
16:40 Daniel Waisberg, Google, “The analyst as a translater”
17:20 Technology Session – more information to follow
17:45 Frederik Hestvang, IIH Nordic, “Analytics fun – and then some”

18.10 WAW Breakout Sessions
18:30 Dinner

18:50 Technology Session – more information to follow
19:15 Lars Gundersen, “The high cost of insights”
19:40 John Ekmann, Conversionista, “What is Your Conversation-rate?”
20:20 Closing Remarks & quiz

20:30-21.30 Drinks, networking & fun.

WAW CPH Partners

Earlier Talks – WAW CPH

Patrick Kitchell (Microsoft) – The Collapse of Social Media Engagement

Patrick is a veteran of CRM, social media and a vocal thought leader pushing the boundaries of technology and data.

Casper Radil – Getting Personal – Data Driven Personas

Personalised marketing is rapidly becoming a critical success factor for the majority of brand experiences. Segments are are no longer static and will shift in context to how users are interacting with your brand.

Jomar Reyes – Digital Marketing Ecosystems

Today’s marketing is dependent on an ecosystem of cloud based applications, social networks and information from CRMs. In this talk, Jomar Reyes breaks down the dynamics and similarities of an ecosystem, both from nature and for a company.