Wednesday August 26th, 2020 in Copenhagen

Don‘t miss out on Denmark’s biggest free analytics event!

Web Analytics Wednesday is an international networking event connecting peers within analytics and marketing through talks from international and local speakers. IIH Nordic has facilitated the Danish WAW by arranging recurrent events in Copenhagen and periodic events in Århus and abroad.

Join us for a night full of great speakers, cases and trends from the analytical world. Learn to get more out of your online data, expand your network and connect with peers over beer and snacks.



The next WAW in Copenhagen


26 August 2020

15:30 – 21:00

Location: Copenhagen – to be further announced

Price: free


15.30 – 16.00   Registration

16.00 – 17.00   Welcome – Steen Rasmussen, IIH Nordic
                          Radical Analytics – Martin Madsen, Nemlig.com

17.20 – 18.25   No, attribution modeling ain’t dead – Johanna Álvarez,                                         Barceló Hotel Group
                           The new Google Core Web Vitals – Christian Doeleman-                                       Lassen, IIH Nordic

18.25 – 19.00   Dinner & Networking

19.00 – 19.40   Keynote: The Elasticity of Analytics Ethics – Stéphane Hamel

19:40 – ?           Closing Remarks & Drinks

Speakers at Web Analytics Wednesday 26th of August 2020

Web Analytics Wednesday brings you a variety of insightful speakers. Until all speakers are secured, some may remain a surprise.

Stéphane Hamel

Stéphane Hamel

Marketing Ethics Consultant

Marketing Ethics Consultant, Immeria Consulting Services Inc.

Stéphane Hamel is a seasoned independent digital marketing and analytics consultant, innovator, teacher, speaker and startup & agency advisor with a strong interest for user privacy and the ethical use of data.

The Elasticity of Analytics Ethics

Stephane challenges what we take for granted and shares real-life examples of questionable ethics and malpractice which will hopefully make you think about your own red line, as a marketer, an analyst and a consumer.

Martin Madsen

Martin Madsen

Data Engineer

Data Engineer, nemlig.com

Martin is a Data Engineer at nemlig.com which is Denmarks biggest online supermarket. His tasks are to work with GTM + GA and the Google Cloud stack to organize the company’s commercial information and activate it again. The goal is to be one of Europe’s most personal supermarket and implement real omni channel customer experiences.

The new paradigm in web analytics

The topic of a web analyst is changing, so does their tasks. In his presentation he will try to give insights into the world of cloud and inspire the audience to get started on that specific journey. Martin will cover some of the basics of SQL, Python and ETL. He will also touch little on open data activation and how to survive as a web analyst in a cookie less world. The audience will be less afraid of code, SQL and the future and get tips and inspiration on what to do in the future.

Johanna Álvarez

Johanna Álvarez

AdTech & Attribution Modeling Project Lead

AdTech & Attribution Modeling Project Lead, Barceló Hotel Group

Johanna is an experienced professional focused on data, web analytics and attribution modeling, all from a privacy compliant perspective. She believes that data fully exploited can be the biggest ally for maximizing the potential of digital marketing and to ultimately increase a company’s revenue through a deeper understanding of its users. You will commonly find Johanna participating in events as a speaker, so far, she’s participated at Mobile World Congress, DMEXCO and Digital Velocity.

No, attribution modeling ain’t dead

Recent years and changes in browsers are making the future of certain platforms kind of shaky. Attribution modeling seems to be one of the affected ones, but is it really the end of it the way we know it?

In this session Johanna will address the importance of multi-touch attribution for any company seeking to optimize its marketing, together with the most plausible future of MTA and why she considers it is far from being dead.

Christian Doeleman-Lassen

Christian Doeleman-Lassen

Head of SEO & CRO

Head of SEO & CRO, IIH Nordic

Christian is the Head of SEO & CRO at IIH Nordic and on a daily basis he leads a team of specialists, who generates online results for some of Scandinavias biggest and most interesting companies. He is a SEO Specialist with more than 15 years of experience within search engine optimization and online marketing. Originally Christian has a master in economics, but passion for digital marketing, optimization and analysis has lead him into the world of digital marketing and IIH Nordic. He has certificates in Searchmetrics, Google Analytics and Google AdWords.

The new Google Core Web Vitals: What All Digital Marketeers Should Know

In 2021, Google will be releasing new ranking factors: Google Core Web Vitals. This could potentially have a negative impact on your website’s visibility in Google’s search results and thereby your sales, if you do not act now.

Christian will be giving you the rundown of what you need to know as a digital marketeer from Web Analyst to Marketing Manager or CRO specialist.

WAW CPH Partners

Web Analytics Wednesday is a free event and is for everyone, therefore this would not be possible without the fantastic sponsors that are always ready to take part in the biggest and most fun analytics event of the year.

Earlier talks at WAW CPH

Web Analytics Wednesday Oct. 30, 2019

On October 30, 2019, IIH Nordic held the second Web Analytics Wednesday Copenhagen 2019 alongside sponsor Tealium. Check out this video to hear from the amazing speakers: Krista Seiden, Sarah Faber Petersen, Anna Kiljunen, Marta Florentyna Saratowicz and Nicola Strand (host).

Simo Ahava – You Can’t Spell Measure Without Customization

Plug-and-play analytics doesn’t work – we should know that by now. But even an amazing, super-charged analytics pipeline will fail in an organization that lacks the maturity to maintain it. In this talk, Simo Ahava will talk about how “customization” is at the heart of any successful analytics venture.

Patrick Kitchell (Microsoft) – The Collapse of Social Media Engagement

Patrick is a veteran of CRM, social media and a vocal thought leader pushing the boundaries of technology and data.