Women of

Wednesday, October 30th 2019 in Copenhagen

Date & time

October 30th 2019 | 15:30 – 21:00


Campus Carlsberg,

Humletorvet 3, Auditorium W2.04,

1799 Copenhagen V

Join us for this year’s second #WAWCPH

Web Analytics Wednesday is an international networking event connecting peers within analytics and marketing through talks from international and local speakers. IIH Nordic has facilitated the Danish WAW by arranging recurrent events in Copenhagen and periodic events in Århus and abroad.

At every WAW we aim to secure top-knowledgeable and experienced speakers within the field as well as making sure the sessions will be relevant, updating and exciting to you. Joining a Web Analytics Wednesday is not only about gaining new insights or hearing about interesting learning experiences, it is also a great opportunity to meet likeminded professionals from whom you can learn or teach about your own experience in the field.

Join us for a night full of great speakers, cases and trends from the analytical world. Learn how to get more out of your online data, expand your network and connect with peers over beer and snacks.


Photographer: Jomar Reyes


15.30   Registration

16:00   Welcome – Nicola Strand

16:05   Meet and Greet

16:10   Industry Insights – Jomar Reyes, IIH Nordic

16:30   Session will be published soon – Anna Kiljunen, Tealium

16:55   How to Cope with Browsers’ Tracking Prevention – Marta Florentyna Saratowicz, Resolution Media (Omnicom Media Group)

17:20   Short break

17:30  Session will be published soon

17:55   WAW Breakout Session – Peer to Peer

18:20   Dinner & Networking

18.50   Tech Session

19:05   Keynote: Krista Seiden, KS Digital – Digital Analytics Trends: A Changing Industry and What’s Next

20:00   Closing Remarks & Drinks

21.00   End of the Road

WAW is for …

Everyone! The basic concept for Web Analytics Wednesday is that everybody is welcome. It doesn’t matter to us if you are a manager, junior, senior, analyst, strategist or marketer; If you think WAW could be an interesting event to you but also to your career, we welcome you at the event.

The purpose of WAW is to connect digital analysts with other members of the community. The topics will always touch on analytics, so this event will be a great opportunity for the marketer with very little knowledge of web analytics or the analyst in need of new perspectives in his or her daily work.

Speakers at Web Analytics Wednesday 30th of October 2019

To make Web Analytics Wednesday the biggest and most fun analytics event of the year, we are still updating our speakers. So until updated, some speakers will be a surprise.

Krista Seiden

Founder & Principal Consultant, KS Digital

Founder & Principal Consultant, KS Digital

Krista Seiden is a digital analytics consultant, helping businesses make the most of their investments in digital marketing and analytics. Previously, Krista was VP, Product Marketing & Growth at Quantcast. Prior to that, she was at Google for nearly 7 years, where she led Product Management efforts across the Google Marketing Platform and served as the external evangelist for the Google Analytics suite of products. Krista is a keynote speaker, practitioner, writer on Analytics and Optimization, and passionate supporter of #WomenInAnalytics. You can follow her blog at www.kristaseiden.com and on twitter @kristaseiden.

Digital Analytics Trends: A Changing Industry and What’s Next

The digital analytics industry has seen a lot of changes in recent years, both in terms of new products and ways of doing analysis, and how analysts want to use such tools and access data. In this talk, Krista will touch on the shifting trends she’s seen and dig into new tools such as Google’s App+Web tracking for a glimpse at what the future may look like.

Marta Florentyna Saratowicz

Web Analytics Manager, Resolution Media (Omnicom Media Group)

Web Analytics Manager, Resolution Media (Omnicom Media Group)

Having worked in Denmark, Poland, Spain, and the United Arab Emirates, Marta gathered experience with an international focus. With her background in data and marketing, she combines her knowledge of technology, business, and law for analytical and advertising purposes. Marta specialises in building enterprise measurement plans which secure the integration and activation of data for her clients’.  Marta builds solutions that support digital strategies, from setting business goals to delivering them.

How to Cope with Browsers’ Tracking Prevention

Apple released the first tracking preventing algorithm inside a Safari browser on February 21st, 2019. Apart from restraining the cross-domain tracking possibilities, the algorithm limited the cookie lifetime to 7 days. With a May 13th, 2019 release, ITP limited all cookies’ lifetime to 24 hours. On September 3rd, 2019 Firefox announced blocking third-party cookies by default. 

The implications of tracking prevention algorithms are severe. If your web setup considers multiple domains or you run online advertising, your user type dimension, your conversions, and your attribution are jeopardized. I will take you through analysis and possible solutions to protect your data and your business.

Anna Kiljunen

Solutions Consultant, Tealium

Solutions Consultant, Tealium

Anna has been with Tealium since the beginning of 2019 as part of the global Solution Consulting team covering the Nordics and Netherlands and helping customers and partners to get started with their data orchestration and consolidation processes. Prior to Tealium she has worked in Oracle covering the Customer Experience platform and focusing on martech and the CRM side. She started there after she had been a customer of Oracle in Marketer/CRM product owner in an expert services company in Finland.

Host: Nicola Strand

Nicola Strand

Over 10 years experience in marketing in a wide range of industries from print media to e-commerce start-ups to huge tech companies. Was introduced to Google Analytics in 2007, which was huge in shaping my career. Currently working at a job that requires the most multi-tasking and most complex people management I’ve ever experienced – maternity leave with my twin babies.

WAW CPH Partners

Web Analytcis Wednesday is a free event and is for everyone, therefore this would not be possible without the fantastic sponsors that are always ready to take part in the biggest and most fun analytics event of the year. The sponsors for the upcoming WAW are not yet finalized.

Earlier Talks at WAW CPH

Patrick Kitchell (Microsoft) – The Collapse of Social Media Engagement

Patrick is a veteran of CRM, social media and a vocal thought leader pushing the boundaries of technology and data.

Casper Radil – Getting Personal – Data Driven Personas

Personalised marketing is rapidly becoming a critical success factor for the majority of brand experiences. Segments are are no longer static and will shift in context to how users are interacting with your brand.

Jomar Reyes – Digital Marketing Ecosystems

Today’s marketing is dependent on an ecosystem of cloud based applications, social networks and information from CRMs. In this talk, Jomar Reyes breaks down the dynamics and similarities of an ecosystem, both from nature and for a company.

Date & time

October 30th 2019 | 15:30 – 21:30


Campus Carlsberg,

Humletorvet 3, Auditorium W2.04,

1799 Copenhagen V